RESEARCH
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Five phases for creating powerful personas

When it comes to designing and improving experiences, one size does not fit all. An experience that is engaging and easy for one person may not be engaging and easy for another. Rather than trying to create experiences that appeal to everyone – which will only result in bland or disjointed interactions – organizations instead need to tailor their experiences to meet the needs of people within their target audiences. One of the most valuable tools organizations can use to understand and design for people within these target groups is a persona.


In this report, you'll learn
    • The five phases for developing strong personas: Preparation, Research, Analysis, Creation, and Deployment.
    • The benefits of building a robust ste of personas
    • Common persona elements and mistakes to avoid throughout the creation process.
The world’s top brands trust Qualtrics to deliver breakthrough experiences
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