XM Institute

The ideas shaping the future of
Experience Management.

Original research and expert perspectives that challenge conventional thinking,
show how experiences affect business performance, and help leaders put new ideas into practice.

XM Data and AI
eBook

Experience is the future of business

Article

$3 Trillion is at risk due to bad customer experiences in 2026

eBook

2026 Global Employee Experience Trends

Article

How building social capital transforms healthcare

Article

Getting started: integrating digital into your CX efforts

Article

The Evolution to Modern Experience Management

Article

Examining 12 Years of Consumer Trust Ratings

Article

Introducing 2024, The Year of Trust

Article

Seven types of data for modern XM programs

Article

Do your executives have the ambition necessary for XM success? Assess it.

Article

Tips for Designing Action-Centric Dashboards for Executives

Article

The Path to Building a Modern Digital CX Program

Article

How to create a closed-loop program

Article

Four principles for action-centric dashboard design

Article

Establishing an EX Center of Excellence to Drive HR Impact

Article

Accelerate B2B CX Programs with Robust Governance, Listening Portfolios, and Engaged Employees