XM Institute

The ideas shaping the future of
Experience Management.

Original research and expert perspectives that challenge conventional thinking,
show how experiences affect business performance, and help leaders put new ideas into practice.

XM Data and AI
eBook

Experience is the future of business

Article

$3 Trillion is at risk due to bad customer experiences in 2026

eBook

2026 Global Employee Experience Trends

Article

How building social capital transforms healthcare

Article

Examining Gender and Race Gaps Across Employee Experience and New Job Preferences

Article

Key Elements to Ensure In-Store Teams Support Your Organization’s Listening Program

Article

Five Lessons Learned About Pivoting In-Store CX During Times of Uncertainty

Article

Lessons From a B2B CX Leader on How to Build a Customer-Centric Culture

Article

Six analytical pathways that link employee and customer experience

Article

How to build an EX program roadmap

Article

The ABCs of employee experience action planning and six roadblocks to avoid

Article

Conversational analytics are transforming contact centers

Article

Assessing Agility of Your Organization, Your XM Program, and Yourself

Article

Examining U.S. optimism across gender and age

Article

U.S. Well-Being Increases for Everyone Except Hispanics

Article

Five Steps for Building a Strong CX Metrics Program in Hospitality