Experience Management starts at XM Institute

XM Institute is your trusted source for building and advancing best-in-class customer and employee experience management programs to modernize experiences. Our mission is to empower you with research, best practices, thought leadership and skills to deliver strategic and economic value to your organization and lead the future of Experience Management.

Featured

Research

Consumer Journeys Needing Improvement, 2025

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Article

How to incorporate three categories of AI into your XM efforts

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Research

The State of Customer Experience Management, 2025

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Research

Global executives predict the
future of experience

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Article

How engaged employees create great customer experiences

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Article

Four categories of CX and EX alignment

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Article

How to close the AI trust gap among customers and employees

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Article

Where AI meets human care: Building the future of Healthcare intelligence at Community Health Network

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Article

The Qualtrics AI field guide for customer experience teams

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Article

Using the value chain to link experience insights to business impact

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Article

Designing omnichannel listening programs: Where do I start?

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Article

How we turned daily rounding into our most powerful operational tool

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Article

Driving with purpose: A CX leader's guide to aligning your program with your company's core mission

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Research

Five steps for building a strong CX metrics program

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Research

The state of employee experience management, 2025

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