Experience Management starts at XM Institute

XM Institute is your trusted source for building and advancing best-in-class customer and employee experience management programs to modernize experiences. Our mission is to empower you with research, best practices, thought leadership and skills to deliver strategic and economic value to your organization and lead the future of Experience Management.

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Consumer Journeys Needing Improvement, 2025

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How to incorporate three categories of AI into your XM efforts

RESEARCH_

The State of Customer Experience Management, 2025

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To realize its full value, CX must become an organizational discipline

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ROI of Customer Experience, 2025

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Orienting your XM program on impact: Insight tracking

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Understanding Human Behavior

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Insight Tracking Tools

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Closing the experience gap with journey metrics

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Nurturing an XM-Centric Culture

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The state of B2B Customer Experience management, 2025

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How to incorporate three categories of AI into your XM efforts

RESEARCH_

Consumer Journeys Needing Improvement, 2025

RESEARCH_

The State of Customer Experience Management, 2025

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Humanizing customer experience