Bruce Temkin
Head of the Qualtrics XM Institute
Author Bio
Bruce Temkin leads the Qualtrics XM Institute and is widely viewed as an experience management (XM) visionary. He has helped executives across many of the world's leading brands dramatically improve business results by engaging the hearts and minds of their employees, customers, and partners. Given his work in establishing the discipline of CX, Bruce is often referred to as the "Godfather of Customer Experience." He co-founded and was the initial chair of the Customer Experience Professionals Association. Prior to joining Qualtrics, Bruce ran Temkin Group, a renowned research and advisory firm, and was a VP at Forrester Research, where he led many parts of the research organization, including CX, eBusiness, financial services, and B2B. He was the most-read analyst at Forrester for 13 consecutive quarters.
Attributed articles
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Examining Gender and Race Gaps Across Employee Experience and New Job Preferences
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Lessons From a B2B CX Leader on How to Build a Customer-Centric Culture
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Six Analytical Pathways That Link Employee and Customer Experience
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Experience Management Leaders’ Stock Price Outperformed Peers Through COVID
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Conversational Analytics Are Transforming Contact Centers
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Assessing Agility of Your Organization, Your XM Program, and Yourself
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Examining U.S. Optimism Across Gender and Age
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U.S. Well-Being Increases for Everyone Except Hispanics
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Employees Around the World Want to Be Listened to and Treated Better
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What Employees Around the World Look for in a New Job
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Introducing 2022, The Year of Agility
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