Many companies will do anything they can to get insights into what compels customers to make their purchasing decisions. From analyzing customer behavior and market research to website analytics, learning about customers can provide valuable information to increase sales. Brand loyalty is also a very important aspect of successful marketing. Positive experiences with a brand can lead to continued patronage, so many companies focus on fostering positive feelings and interactions between them and their customers.
The team at Qualtrics looked at brand loyalty data to visualize how customer perception of top brands has changed through the years. See which companies consistently rank highly!
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Brands with the most loyal customers
In 2023, the company that ranked first in brand loyalty was Apple. Apple has been in the top spot since 2022, overtaking Amazon, which had held that position for several years. The company was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. It is currently the ninth-biggest company in the world by revenue. Apple has more than 28% of the mobile phone market share, and studies have shown that many current iPhone users plan on purchasing another iPhone in the future.
Amazon is second on the list after ranking first for many years. Amazon was founded in 1994 by Jeff Bezos and is the fourth-biggest company in the world ranked by revenue. Largely due to its Amazon Prime service, Amazon has an incredible amount of brand loyalty from customers. Benefits of the service, like free two-day shipping, video streaming, and Prime Day sales, keep customers coming back to Amazon day after day.
The third company on the list is Domino’s. The popular pizza company has been in business since 1960 and is the biggest pizza chain in the United States ranked by revenue. Domino’s has put considerable work into their customer loyalty program to show appreciation for their devoted patrons.
How is brand loyalty ranked?
A lot goes into how customer brand loyalty is rated. Many studies have shown that customer loyalty is more emotional than rational, and customers’ expectations of companies rise every year. Emotional brand engagement is ultimately what keeps customers loyal, bringing them back time and time again.
Data sources:
- https://brandkeys.com/wp-content/uploads/2020/11/2023-Loyalty-Leaders-Top-100-List.pdf
- https://brandkeys.com/wp-content/uploads/2020/11/2022-Loyalty-Leaders-Top-100-List.pdf
- https://brandkeys.com/wp-content/uploads/2020/11/2021-Loyalty-Leaders-Top-100-List.pdf
- https://brandkeys.com/wp-content/uploads/2020/08/2020-Loyalty-Leaders-Top-100-List-sept.pdf
- https://brandkeys.com/wp-content/uploads/2019/09/2019-Loyalty-Leaders-Top-100-List.pdf