Breakthrough experiences require breakthrough technology. As AI transforms how organizations connect with people, one requirement is just as critical as innovation: unshakeable trust.
At Qualtrics®, we understand the profound responsibility of safeguarding our customers’ data. The trust companies place in us is the foundation of our commitment to this. And it’s why we’re proud to be one of the first companies to have achieved two top international security certifications for our AI systems.
Qualtrics has achieved FedRAMP High authorization for our entire platform, including AI capabilities - this is the U.S. Government's highest security standard for cloud products and services - and ISO 42001 certification, the world’s first international standard for the responsible design, development, and deployment of AI systems. Qualtrics is just one of a few select providers authorized to deliver AI capabilities at the highest levels of security and governance.
Security isn’t a feature. It’s the foundation.
These certifications reflect thousands of hours of coding, testing, validation, and process refinement that meet the world’s most demanding security standards.
Government agencies and federal organizations evaluating AI platforms examine more than just capabilities. They're examining every policy, every data flow, every security protocol, asking the hard questions that keep CISOs awake at night.
Qualtrics has earned approval from the highest levels of the U.S. government to handle sensitive AI workloads, proof of our day-one commitment: build it right, build it secure, build it to last.
Why this matters to every organization
The security challenges confronting government IT leaders—data breaches, AI governance, and regulatory compliance—are the same ones facing every enterprise.
ISO 42001, achieved by Qualtrics in August 2025, validates our thorough, transparent development and governance processes designed for continuous improvement. This isn’t just a data center certification, it’s the world’s first international standard for the responsible design, development, and deployment of AI systems. It governs everything we build..
FedRAMP High authorization for our entire platform, including AI, confirms that Qualtrics exceeds the most rigorous government security standards. For banks, healthcare providers, and global enterprises, this guarantees your AI investments carry the same level of trust demanded by the U.S. federal government.
Trust is the currency of innovation
Trust changes everything. When organizations trust their AI provider, they move faster, experiment boldly, and innovate with confidence.
In conversations with chief security officers from some of the world’s most recognized brands, one theme is constant: AI adoption and partnership hinges entirely on trust. The deciding factor isn’t the technology itself, it’s whether they believe the provider will safeguard their data and use it responsibly.
We’re proud that the majority of our customers trust Qualtrics and choose to work with us to develop AI capabilities designed for their needs. This high level of trust accelerates AI innovation, adoption, and impact, which leads to better outcomes, smarter systems, more personalized customer interactions, and more predictive insights.
This trust is also demonstrated by the vast adoption of our AI capabilities over the last 12 months: more than a third of our customer based upgrading to our AI suites and with 90% of our top 50 customers using at least one of our features.
What's next
We won’t stop here. As AI evolves, our commitment to leading the security curve intensifies. We’re developing the next generation of AI governance capabilities now, guided by one principle:the most powerful experiences are built on the most secure foundations.
The organizations that will dominate in the age of AI are the ones with the smartest approach to security. And when the most demanding customers in the world trust you with their most sensitive work, you’re building the extraordinary.
See what government-grade AI security can do for your organization.
At Qualtrics, we take the responsibility of staying on top of AI security very seriously. We want you to make decisions about your XM programs from a place of knowledge, not fear. That’s why we’ve answered some of the most common questions about how we handle AI and security, so you can innovate with confidence.
Qualtrics AI FAQ: Your data, your security
1. How does Qualtrics ensure the security of my data and what certifications validate its AI platform's security?
We protect your data with enterprise-grade security, including data encryption, access controls, and 24/7 system monitoring. Our commitment is validated by certifications like ISO 42001, FedRAMP High, ISO 27001, and SOC 2 Type 2.
2. Is my data used to train Qualtrics' AI models?
Qualtrics doesn't use your raw customer data to train its AI models.
For our own (1st party) models: We create anonymized and aggregated datasets from customer data. These datasets are then used to train and improve our features. This ensures your specific, raw data isn't used.
For third-party models: We have strict commercial agreements with our vendors. These agreements prohibit them from using our customers' data to train their models.
3. Do I have control over who at my organization can access the data used by the AI?
Yes. You maintain control over user access through role-based authentication and user access controls. You can also use single sign-on (SSO) and multi-factor authentication (MFA) for added security.
4. How is data encrypted while being used by the AI?
Data in transit is encrypted with at least TLS v1.2. Data at rest and in backups uses AES 256-bit encryption.
5. How does Qualtrics handle data privacy and compliance with regulations like GDPR for its AI solutions?
Qualtrics provides you with the controls to manage what data you collect, retain, and delete, helping you comply with regulations like the GDPR. This includes tools for data anonymization and to honor requests for data erasure.
6. Can Qualtrics' AI help with our closed-loop automation and security?
Yes. Our AI can automate triggers, such as creating a ticket for a support team, to fix critical issues immediately. This helps you quickly turn insights into action and prevent customer churn.
Qualtrics is proud to be one of the few technology providers authorized to deliver AI capabilities across our entire platform to federal agencies through FedRAMP High authorization and ISO 42001 certification. Click here to learn more about our security certifications and AI capabilities.