General Articles & Guides

Diverse team collaborating around a laptop at a table in a modern office

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A framework for building trust in your customer experience program

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2026 EX Trends: Five things the data tell us about younger workers (that will surprise you)

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Customer service agent delivering proactive support

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Proactive customer service: Shift from reactive to preventive support

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Employees talking together at a team meeting.

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Four categories of CX and EX alignment

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How Tropical Smoothie Cafe uncovered a $100M franchisee profit opportunity hidden in customer feedback

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The gap between the customer experience organizations think they're delivering, and what customers actually say

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What OPM’s proposed FEVS changes could mean for federal agencies and how to act now

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Smiling employee packing personal belongings and saying goodbye to colleagues on her last day.

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Employee exit interviews: Question themes and best practices

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Synthetic research is adding a lane, not replacing one

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A woman and a man sitting at a desk in an open office review data on a flatscreen monitor

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Five ways research teams are putting synthetic panels to work

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Business team analyzing data on a laptop to reduce customer churn.

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Reduce customer churn: 10 strategies that work

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A man and a woman in an office look at customer feedback on a tablet

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Why research is your missing piece to prioritize customer experience improvements

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A framework for building trust in your customer experience program

2026 EX Trends: Five things the data tell us about younger workers (that will surprise you)

Proactive customer service: Shift from reactive to preventive support

Four categories of CX and EX alignment

How Tropical Smoothie Cafe uncovered a $100M franchisee profit opportunity hidden in customer feedback

The gap between the customer experience organizations think they're delivering, and what customers actually say

What OPM’s proposed FEVS changes could mean for federal agencies and how to act now

Employee exit interviews: Question themes and best practices

Synthetic research is adding a lane, not replacing one

Five ways research teams are putting synthetic panels to work

Reduce customer churn: 10 strategies that work

Why research is your missing piece to prioritize customer experience improvements

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