More to be announced

Alanna Shipley


Head of Audience Insights /

Jo Pizzey


Senior Manager Voice of Customer /

Dr. Ben Hamer


Futurist /

4 Tracks

10+ Keynotes

1K+ Attendees

1 Day

Qualtrics Customer Logo wall

You're in good company

You're in good company

Practical knowledge.
Inspirational experiences.
Real-world innovation.

X4 is an unforgettable event experience dedicated to helping leaders at the world's
most successful organisations unlock the value in experience management (XM)
by deeply connecting with their customers and employees. Hear inspirational stories
about the programs and technologies behind some of the most iconic success stories.

You'll leave energised, informed and prepared to drive immediate change at your organisation.

Register Now

Breakout Tracks

Customer Experience

Customer Experience Breakout Tracks image

Hear how some of the world’s biggest brands are optimising their customer experience to break down channel silos; and deliver digital, in-person, and care journeys that drive down operating costs and improve customer loyalty.

Employee Experience

Employee Experience Breakout Tracks image

Join the world’s top HR leaders to uncover how they’re using powerful new tools and methodologies to drive engagement, reduce attrition, and deliver better experiences to their employees.

Strategy & Research

Strategy & Research Breakout Tracks image

Join the research, brand and product leaders at the world’s most successful brands and dive deep into the tools, the technology, and techniques that are helping them get closer than ever to their customers.

Public Sector

Public Sector Breakout Tracks image

See how leading public sector organisations are using XM to improve access to public services, deliver better value to the public, and retain the best talent.

  • Customer Experience
  • Employee Experience
  • Strategy & Research
  • Public Sector



Registration & Exhibition Opens

Registration & Exhibition Opens


Breakfast, Networking, and Exhibition

Breakfast, Networking, and Exhibition


Mainstage Keynotes

Mainstage Keynotes


Lunch and Networking

Lunch and Networking


Breakout Tracks

  • Customer Experience
  • Employee Experience
  • Strategy and Research
  • Public Sector

Breakout Tracks

  • Customer Experience
  • Employee Experience
  • Strategy and Research
  • Public Sector


Afternoon Tea & Networking

Afternoon Tea & Networking


Mainstage Keynotes

Mainstage Keynotes


Evening Party

Evening Party

Experience more at X4

Practitioner-led breakout sessions

Learn from the best of the best with customer-led case studies from the world’s most loved brands. Throughout the afternoon, soak up inspiration, tips, and practical advice from the companies delivering breakthrough business results with Experience Management.


Connect with 1500+ XM leaders and professionals

Share stories, ideas, and get support from the world’s largest XM community. This is your network to lean on, learn from, and be inspired by as you make your moves to re-tool your organisation for experiences that drive growth in 2024 and beyond.

Product expert help desk

Develop and grow your XM programs with one-to-one sessions and tailored recommendations from our experts. Bring your questions and log-ins, and our team will open up your program, analyse your XM initiatives, and uncover areas of opportunity.


See the XM platform in action

From XM for Customer Frontlines, to XM for People Teams or Strategy and Research, you can see exactly how our AI-powered software works and how it can help. And if you have any questions, our experts will be on hand to help.


Qualtrics, the world’s No. 1 Experience Management (XM) provider and creator of the XM category, is changing the way organisations manage and improve the four core experiences of business—customer, employee, product, and brand. Over 18,000 organisations around the world are using Qualtrics to listen, understand, and take action on experience data —the beliefs, emotions, and intentions that tell you why things are happening, and what to do about it. The Qualtrics XM Platform™ is a system of action that helps businesses attract customers who stay longer and buy more, engage employees who build a positive culture, develop breakthrough products people love, and build a brand people are passionate about. To learn more and for a free account, please visit qualtrics.com.
It is free to attend.
X4 Sydney is an unforgettable event experience dedicated to helping leaders at the world's most successful organisations unlock the value in experience management (XM) by deeply connecting with their customers and employees. Hear inspirational stories about the programs and technologies behind some of the most iconic success stories. It is an opportunity to:
  • See how AI + XM are redefining how companies, charities, governments, and more connect with the people they serve
  • Get expert help and advice on your customer experience, research, and employee experience program
  • Take home practical tips and recommendations from the people leading successful XM programs around the world
  • Build connections with the largest gathering of XM leaders in APJ
4th of July, 2024
X4 Sydney will be hosted on level 4 & 5 of the ICC Sydney Exhibition Centre located at 14 Darling Drive, Sydney NSW 2000.
X4 is an unforgettable event experience dedicated to helping you and your organisation use Experience Management (XM) to keep customers and employees (and keep them happy!), drive down operating costs, and deliver experience breakthroughs. Here’s what to look forward to:

  • A must see lineup of mainstage speakers will break down pivotal career and life moments, sharing how new insights compelled them to take action to create change
  • Leading brands will share the ways they’ve been able to drive growth and operational excellence using XM
  • Building authentic connections with some of the most accomplished people in your field
  • Returning home with the inspiration to help grow and transform your organisation and a practical roadmap to go do it
While X4 Sydney will definitely have plenty of opportunities for Qualtrics users to increase their skills and knowledge concerning our products, there’s plenty for those who don’t use our platform yet. Many of the mainstage and breakout sessions feature thought leadership and practical advice from the world’s biggest companies and some of the biggest names in customer experience, customer service, HR, product design, brand management, and market research.
All X4 Sydney attendees are asked to review and confirm they have reviewed the X4 Event Terms and Conditions, including without limitation, the information about the risks of COVID-19 in Section 10 thereof. Prior to entering the conference venue, attendees shall ensure they are not currently experiencing any of the symptoms of COVID-19. Anyone who is not feeling well or begins to experience symptoms at any time during X4 should contact and follow the guidance of their physician. No one is permitted entry to X4 who is not in full compliance with event health & safety requirements.
No, X4 Sydney is a highly experiential event and will not be digitally streamed for external facing customers, prospects, or attendees.
All X4 Sydney attendees need to have a ticket. Tickets include access to all mainstage, breakout, networking activities, and entertainment sessions.
Specific slides and materials will be available online to attendees post-X4 Sydney.
Registration will close on the 1st of July 2024 or when tickets are exhausted (whichever is earlier).
Your X4 Sydney pass includes a day of keynotes, breakout sessions, networking, entertainment and catering.
Transport and access options:

A short walk from Central or Town Hall will take you directly to Darling Quarter, Tumbalong Park and Sydney Visitor Centre. Town Hall and Central Stations are a 10-minute walk from ICC Sydney.

ICC Sydney has its own bus stop. Bus routes 389 and 501 stop at Harris Street near Allen Street – a 10-minute walk from ICC Sydne

Sydney Light Rail
The Light Rail travels right through a number of Darling Harbour stations including ICC Sydney’s stops, Convention Centre and Exhibition Centre. The Light Rail starts at Central Station in the CBD and travels to Dulwich Hill in the inner west.

Water Taxi
A Water Taxi is a great option for getting to and from Darling Harbour. Water Taxi’s depart from The Rocks, Circular Quay, The Opera House and Luna Park.

Cruise into Darling Harbour on a ferry from Circular Quay and alight at Barangaroo Wharf, or Pyrmont Bay Wharf. View Ferry services to plan your trip.

Taxi and Uber
The best taxi and Uber drop off and pick up locations include the new Iron Wharf Place next to Harbourside Shopping Centre and Zollner Circuit on the Southern end of ICC Sydney Theatre, both accessed via Darling Drive.

Bike racks are available in Exhibition Car Park 1 including male and female shower and change room facilities. Personal locks are required. Find your Sydney cycling route here.
ICC Sydney has two car park facilities located within the Exhibition Centre and ICC Sydney Theatre, comprising a total of 826 car spaces. Additionally, there are secure car parks located in and around Darling Harbour, including Wilson Harbourside Car Park and First Parking Darling Square Car Park. View parking rates here.

It is recommended for this event to park in Car Park 1 for the Exhibition Centre.
Check-in opens from 8am on level 4 of the ICC Sydney Exhibition Centre.
Please bring a government issued photo ID.
Ticket holders can download our app on the App Store or the Google Play store closer to the event.

You will receive an email from the X4 team with instructions on how to download and use the event app.
Please submit a request to team via x4-apj@qualtrics.com.
Stop by the Guest Services desk near event check-in and we'll be happy to help.
Contact x4-apj@qualtrics.com and we'll be happy to answer your questions.
Experience management professionals and practitioners including leaders and executives across Customer Experience, Marketing, HR, Brand, Research & Insights.
The recommended attire for X4 Sydney is business casual.