L.L. Bean + Qualtrics
With Qualtrics, we know what outdoor family enthusiasts care about.
L.L. Bean achieved
increase in average customer lifetime value
Customer count up for first time in years
SKU reduction for greater efficiency
L.L. Bean started in 1911 with the introduction of one iconic product: the Maine hunting boot. Today the company continues to design and sell products that make it easier for families of all kinds to spend time outside together.www.llbean.com
L.L. Bean has been around for over 100 years. And as it’s grown, it’s expanded its product offerings year after year. But with interest in the brand dwindling, the L.L. Bean team found that they needed a more targeted approach. They identified their highest-value customer segment, but needed to understand what mattered to them most. That’s why they invested in Qualtrics XM.
How do you make a 100-year-old brand relevant again?
L.L. Bean turned to Qualtrics Experience Management to understand how customers purchase products.
Bringing in outsiders
Building customer knowledge, refining every experience
The Bottom Line
L.L. Bean brought excitement back to its brand
The Qualtrics platform has really allowed us to understand at a deeper level what outdoor family enthusiasts are looking for...It’s changing how we advertise, it’s changing our creative content, and it’s changing how we think about what we put in our stores.