Higher Education
From insight to outcome, across the entire student journey
Move beyond reactive surveys to proactive experience management that drives enrollment, retention, and giving. Connect every signal across admissions, advising, campus life, and alumni engagement—and put the right information in front of the people who can act on it.
Built for a new era of higher education
The institutions pulling ahead are the ones with the ability to create and prioritize seamless, personalized experiences for students, faculty and staff.
Take the friction out of the student journey
Build affinity from the start, catch disengagement before it becomes attrition, and increase enrollment and retention.
Give researchers a faster path to insight
Cut data collection timelines, lower cost per response, and reach audiences you couldn't access before, without the procurement bottleneck slowing your researchers down.
Keep more of your best educators and staff
Build trust by improving where it matters most.
The context to understand. The opportunity to act.
The context to understand. The opportunity to act.
Bring together feedback from every touchpoint—digital, in-person, surveys, advisor notes, and operational data from your SIS, LMS, and CRM—and route the right signal to the right person.
Anticipate prospective student needs and clear the path to enrollment
Anticipate prospective student needs and clear the path to enrollment
Prospective students signal what they need before they commit. Capture those signals across campus visits, digital interactions, and application touchpoints, so enrollment teams can spot hesitation early and respond before a decision is made elsewhere.
- Identify drop-off points across the enrollment journey
- Surface experience gaps that affect yield and intervene quickly
- Connect recruitment experience directly to enrollment outcomes
Keep more students on the path to graduation
Keep more students on the path to graduation
Surface early warning signals from students across academic, social, and experiential touchpoints, and get them to the advisors and student success teams who can respond while there's still time.
- Monitor engagement across academic and campus touchpoints
- Alert the right staff when a student shows signs of disengagement
- Track intervention outcomes to reinforce what works
Research that keeps pace with your questions
Research that keeps pace with your questions
Give your researchers access to the audiences they need, paired with AI-powered synthetic data for rapid testing, so they can cut data collection timelines from months to weeks.
- Cut data collection timelines from months to weeks for early-stage testing and validation
- Reduce panel costs while expanding the scope and frequency of research
- Reach harder-to-find respondents without traditional recruitment constraints
Build a faculty and staff experience worth staying for
Build a faculty and staff experience worth staying for
Understand what drives engagement across your workforce, what's getting in the way, and give leaders the visibility to address it before it becomes a retention and student experience problem.
- Pulse and lifecycle listening for faculty, staff, and administrators
- AI-powered analysis to surface systemic issues at scale
- Manager-level visibility with guided action recommendations
Student Experience Management
Map the complete student journey—from first inquiry to alumni giving—and give every team the signals and workflows to act on what they find.
- Omnichannel listening across digital, survey, chat, SMS, and in-person touchpoints
- Role-specific dashboards for student-facing teams
- Closed-loop case management and AI Experience Agents to track and drive resolution
Institutional Research & Strategic Insights
Give institutional, market, and academic research teams the tools to move faster. From peer-reviewed research , to program evaluation, to institution-wide decision support, equip researchers with a secure platform that enables every step from data collection to advanced analytics to insights sharing in one place.
- Flexible data collection, from complex survey design to panel management and AI-powered synthetic audiences, so no research question goes unanswered due to cost or access
- AI-powered text analysis to reliably surface themes from qualitative research and open-ended feedback
- Integrated reporting to support assessment, accreditation, and strategic planning
Faculty & Staff Experience
The student experience is only as strong as the people delivering it. Give HR and academic leadership a clear picture of what drives faculty and staff engagement, and give managers the tools to act on what they learn.
- Employee engagement, pulse, and lifecycle surveys
- Key driver analysis to identify the root causes of attrition
- AI-powered recommendations and action planning for managers
Built for the standards higher education requires
Built for the standards higher education requires
Qualtrics integrates with your existing systems—SIS, LMS, CRM, HRIS—and offers flexible, phased adoption with expert advisory support, so your institution can build listening programs at scale without disrupting what already works.
Related Resources
See what happens when insight becomes action
Give every team across your institution—enrollment, advising, HR, institutional research—the tools to close the loop on what students and staff are telling you.