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The conference will be held on Wednesday, 28th of May 2025.

X4 Sydney will be hosted on Level 4 and 5 at the International Convention Centre Sydney (ICC Sydney). The address is 14 Darling Drive, Sydney NSW, Australia 2000.

X4 Sydney is an unforgettable event designed to empower you and your organisation in leveraging Experience Management (XM) to enhance customer and employee satisfaction, reduce operating costs, and achieve remarkable breakthroughs.

Here’s what you can expect:

— A lineup of incredible mainstage speakers who will share pivotal moments from their careers and lives, highlighting how new insights inspired them to create meaningful change.
— Insights from leading brands on how they’ve achieved growth and operational excellence through XM.
— Opportunities to forge genuine connections with some of the most accomplished professionals in your industry.
— Inspiration to drive growth and transformation in your organisation, along with a practical roadmap to make it happen.

Qualtrics, the world’s No. 1 Experience Management (XM) provider and creator of the XM category, is changing the way organisations manage and improve the four core experiences of business — customer, employee, product, and brand. Over 20,000 organisations around the world are using Qualtrics to listen, understand, and take action on experience data — the beliefs, emotions, and intentions that tell you why things are happening, and what to do about it. The Qualtrics XM Platform™ is a system of action that helps businesses attract customers who stay longer and buy more, engage employees who build a positive culture, develop breakthrough products people love, and build a brand people are passionate about. To learn more and for a free account, please visit qualtrics.com.

This event is 100% free for attendees.

For general event questions, reach out to x4-apj@qualtrics.com.

For a registrant to modify their registration, they can go to their X4 Sydney conference confirmation email, and click the button that says “Modify Registration.”

Unfortunately we will not permit any suitcase, luggage with wheels, or luggage (of any design) that exceeds 30cm x 30cm into X4 Sydney. If you have large luggage, please leave it in your hotel room or check it in at coat check.

The following items are strictly prohibited at the X4 Sydney to ensure the peace, security, and safety of our attendees:

— Aerosol containers
— Non-aerosol spray (medical needs are permitted)
— Any sharp bladed or pointed objects, e.g. knitting needles and letter openers (pens and pencils are permitted)
— Electric stun guns, or any weapons or other devices
— Firearms, replica firearms, ammunition, and fireworks or any other form of pyrotechnic device(s)
— Knives of any size
— Mace or any other aerosol discharged chemical, such as pepper spray
— Razors and/or box cutters
— Drones
— Professional cameras or video recording equipment (unless authorized Press & Media)

Please email x4speakers@qualtrics.com to express your interest and they will have more info about any open opportunities.

Yes! Information and download instructions for a new X4 Sydney mobile app will be released closer to the event. If you still have the X4 Sydney app downloaded from previous years, it will no longer work.

It's time to dive in and choose your own adventure! Start by favoriting the sessions that interest you. Just a heads up: favoriting doesn’t guarantee a seat; it’s simply a handy tool to help you remember which sessions you want to attend.

Be sure to leave time in your schedule to visit XM Park, where you can explore exciting new solutions from our sponsors, discover innovative products at one of the nine demo stations, and learn about the latest updates.

Need expert advice on personal or tactical product questions? Set up some time at Ask Qualtrics for tailored support!

Don’t miss the Experience Community area for networking opportunities and valuable discussions. And keep an eye out for the lightning talks—these offer great, snackable content that fits perfectly into a visit to XM Park.

Lunch is offered from 11:45 to 1:45, giving you the flexibility to choose when to eat.

Finally, be sure to join us for the networking reception at the end of the day—it's a fantastic opportunity to make connections or continue conversations you started earlier!

REMINDER - favoriting a session doesn't guarantee a seat. It is a tool to remember what sessions you are interested in attending. Sessions are first come first serve.