Topic: Data Analysis
Verifying Accuracy in Statistical Tests
Statistical Analysis in XM Data analysis is an integral piece of the XM platform that enables Qualtrics customers to discover the deepest and most relevant insights from their experience (X) and oper...
By Jay Han and Jeffrey Gao
Correspondence Analysis: What is it, and how can I use it to measure my Brand? (Part 2 of 2)
In our previous post , Correspondence Analysis: What is it, and how can I use it to measure my brand? (Part 1 of 2), we discussed the uses and benefits of correspondence analysis, and walked through t...
By Jeffrey Hao
Correspondence Analysis: What is it, and how can I use it to measure my Brand? (Part 1 of 2)
Correspondence analysis reveals the relative relationships between and within two groups of variables, based on data given in a contingency table. For brand perceptions, these two groups are brands an...
By Jeffrey Hao