Data Analysis / Quality Engineering / Testing
by Jay Han · Published December 31, 2019 · Last modified January 3, 2020
Statistical Analysis in XM Data analysis is an integral piece of the XM platform that enables Qualtrics customers to discover the deepest and most relevant insights from their experience (X) and operational (O) data....
by Jeffrey Hao · Published February 12, 2019 · Last modified February 13, 2019
In our previous post , Correspondence Analysis: What is it, and how can I use it to measure my brand? (Part 1 of 2), we discussed the uses and benefits of correspondence analysis, and...
Correspondence analysis reveals the relative relationships between and within two groups of variables, based on data given in a contingency table. For brand perceptions, these two groups are brands and the attributes that apply...