Explore Qualtrics for Market Research

Your stakeholders want answers yesterday. Give them rigor at the speed they demand—more studies, lower cost, full governance. One platform, no vendor sprawl.

Market & audience understanding

Get strategic insights in hours instead of months

Combine human and synthetic audiences on one platform to design, field, and analyze studies at the speed your business demands. Every study builds on what came before, so insights compound, not just accumulate.

98%

Faster than traditional panels

Up to 50%

Reduced costs

12x

More accurate than general LLMs in matching human responses

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Automated survey timeline

All Market Research (MR) capabilities

Qualtrics Research Hub interface showing an AI-recommended conjoint analysis project surfaced from a market trends search query.
Market Research
Market Research & Audiences

Identify market opportunities before competitors do. Validate concepts, understand customer needs, and enter new markets with speed and confidence.

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Brand health tracker
Market Research
Brand & communication research

Track brand health, measure campaign effectiveness, and validate creatives through testing. Combine survey-based tracking with synthetic audiences to get results fast enough to adjust live campaigns.

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UX Research
Market Research
User experience research

Catch usability issues before users do. Run moderated and unmoderated tests on mobile and desktop, then use qualitative panels and video feedback to understand the 'why' behind user behavior.

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Qualtrics Research Hub showing a three-step MaxDiff analysis setup: Define (complete), Refine (in progress), and Distribute.
Market Research
Product & innovation research

Validate concepts, features, and pricing before you invest in development. Conjoint, MaxDiff, and consumer testing on one platform help you launch with confidence instead of assumptions.

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Three research methodology options — synthetic for rapid testing, human for decision validation, and mixed for maximum confidence — with 1,200 recorded responses shown for the mixed approach.
Market Research
Human and Synthetic Research Panels

Combine AI-powered synthetic respondents with human panels for faster, cost-effective insights with trusted methodology.

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Qualtrics Research Hub showing an AI summary with no direct data found for a query, offering two related research topic suggestions.
Market Research
Agentic Research

With AI guiding and accelerating every step — from study design to synthesis — your experts spend less time executing and more time shaping the strategy that moves the business forward.

98%

Faster time to insight

50%

Lower cost compared to traditional third-party panels

Related resources

2026 Global Market Research Trends Report. Listen from 3,000+ researchers across 15 countries
2026 Global Market Research Trends Report. Listen from 3,000+ researchers across 15 countries

Discover where your team sits on the AI adoption curve. Explore 4 key trends reshaping market research in 2026, from AI platforms to research agents.

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How Dollar Shave Club is already leveraging synthetic data to mirror human data
How Dollar Shave Club is already leveraging synthetic data to mirror human data

Learn how Dollar Shave Club validated a new market segment in weeks using AI research, compressing months of research while cutting costs and mitigating risk.

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Synthetic data for business: 4 use cases to smarter research & growth
Synthetic data for business: 4 use cases to smarter research & growth

Traditional research can be slow and expensive. Synthetic data offers a better way to get fast, reliable insights to help you make smarter decisions.

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