Market ReadinessRequest Demo
Market readiness research is the process by which a company or organization ensures that their product is ready to be launched in the marketplace. This process often involves interviewing potential users to see if the product solves a specific user need, or whether the product will help users become more efficient at task.
Market readiness research helps organizations answer the following questions, among others:
- Is my product or service validated and ready for market release?
- Is my product or service still relevant in the market? If not, what adjustments need to be made?
- Does my product or service still have the same value it had when we performed our Concept Test?