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Creative Testing Creative Testing

XM Solution Automated Project

Creative Testing

Understand your ad performance with audience feedback on creative concepts and executions.

Core Experience

Brand Experience

Created By





Monadic or Serial Monadic

Launch campaigns with confidence by getting real-time feedback and insights on your ads before you launch. Test the effectiveness of your advertising creative executions and compare multiple creative concepts to understand which one will deliver on your marketing goals.

Advertising creative testing is particularly useful to help you :

  • Choose the most successful creative concepts
  • Understand which concept will drive purchase consideration
  • Make changes to improve your campaigns before you launch

Outcomes Delivered

  • Faster turnaround
  • Better data
  • Superior ads

Category Tags

Advertising Creative Tests allow you to:

Identify which ad concept drives purchase intent: Simultaneously test multiple ad concepts to see which is most likely to drive brand/product adoption among your target consumers.

Get a comprehensive evaluation for each ad concept:

Understand how well each ad concept is rated across key performance attributes (brand recognition, brand consideration, change in impression, current opinion, likelihood to consider, etc.)

Brand Impact: Understand the impact on brand perception, consideration, and preference after viewing the ad.

Emotional Response: Measure how your target audience responds to your advertisement.

What You Get

Expert-built Surveys

An expert-built creative testing survey template preloaded with the right questions to help you save time and get results faster.

  • Ph.D. designed methodology
  • Prebuilt logic and survey structure
  • Automated workflow

Response Recommendations

A recommended number of respondents to maximize confidence in your data, specific to your project design. For example, a typical study would require a respondent sample size of 300 completes for optimal analysis.

We make it easy to get responses:

  • Upload your own contacts
  • Purchase respondents directly in Qualtrics

Prebuilt Reports

Get instant analysis of your data. Pre-built reports help you spend less time analyzing data, and more time delivering results.

  • Instant analysis of your data
  • Easy to understand results
  • Expert designed charts and graphs
  • PDF format for easy sharing

Additional Resources

  1. Article: How To Run A Successful Ad Testing Program


Solution Details

Required License: Research Core 5

Free XM Solution Trial Available



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