Relationship NPS

Relational NPS uses feedback across the entire customer relationship to understand loyalty and overall satisfaction.

This type of feedback focuses on understanding how customers’ experiences with your brand are aggregated across key customer drivers to help you track and improve metrics including customer retention and customer lifetime value.

Relational NPS studies are particularly useful when:

• You want to measure the strength of the relationship your company has with customers
• You want to measure a customer’s overall satisfaction with your brand
• You want to better understand the key drivers of customer loyalty and retention

What You Get

Expert-built Surveys

An expert-built template preloaded NPS survey with the right questions to save time and get results faster.

• Ph.D. designed methodology
• Prebuilt logic and survey structure
• Automated workflow

Response Recommendations

A sample of recent customers will be the most valuable sample. You can use your own internal customer lists or we can supplement your sample with a panel of respondents through our Research on Demand services.
A sample of recent customers will be the most valuable sample. You can use your own internal customer lists or we can supplement your sample with a panel of respondents through our Research on Demand services.

We make it easy to get responses:

• Upload your own contacts
• Purchase respondents directly in Qualtrics

Prebuilt Reports

Pre-built reports to help you spend less time analyzing data, and more time delivering results.

• Instant analysis of your data
• Automatic categorization of detractors, passives and promoters
• Expert designed charts and graphs
• Exportable PDF for easy sharing

Additional NPS Resources

1. What is NPS?
2. NPS Survey Software
3. How to measure NPS