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Qualtrics Reveals Agenda and Speakers for X4™ 2024, the Experience Management Summit

Former First Lady Michelle Obama, NBA Hall-of-Famer Dwyane Wade and Olympic Gold Medalist Lindsey Vonn are among the keynotes at the event taking place May 1-3 in Salt Lake City

OpenAI CTO Mira Murati, American Express CEO Steve Squeri, Delta CEO Ed Bastian, Hilton President and CEO Chris Nassetta will be also be headlining the once-a-year event

X4 is the largest gathering of Experience Management professionals and brings together leaders and experts from top brands around the world

Last updated: March 5, 2024

PROVO, Utah & SEATTLE, March 5, 2024– Qualtrics, the leader and creator of the experience management category, today revealed additional keynote speakers and the full agenda for X4: The Experience Management Summit, taking place May 1-3 in Salt Lake City.

The annual event, which brings together leaders and experts from top brands around the world, will feature a keynote conversation with former First Lady Michelle Obama, OpenAI CTO Mira Murati, American Express CEO Steve Squeri, Delta CEO Ed Bastian and Hilton President and CEO Chris Nassetta will also share insights from the main stage.

NBA Hall-of-Famer, investor and philanthropist Dwyane Wade will discuss developing a championship mindset. Eight-time World Cup Champion, Olympic gold medalist, entrepreneur, and philanthropist Lindsey Vonn will reflect on how to overcome adversity and dig deep to find what drives you.

X4 2024 will bring together more than 10,000 C-suite executives, and industry leaders in frontline, digital, and customer care professionals to hear from some of the world’s largest brands and organizations. Attendees will leave ready to drive immediate impact in their own organizations.

“We’ve got an exceptional line-up of visionary and inspirational speakers as well as essential content at this year’s X4,” said Qualtrics CEO Zig Serafin. “Attendees will leave with a clear vision and actionable knowledge to improve experiences for their customers and employees and drive tangible outcomes for their organizations.”

Highlights from the agenda:

The agenda includes more than 60 breakout sessions across seven tracks, including customer experience, employee experience, strategy and research, education, healthcare, government and financial services.

Attendees will learn from leaders and practitioners who are unlocking business value with their experience management programs.

Speakers from leading brands across industries, including: Cirque du Soleil, Adidas, Johnson & Johnson, Nationwide, Shake Shack, Owens Corning will be featured. In addition, attendees can attend hands-on training sessions with Qualtrics XM Experts.

To register and for more information, visit www.qualtrics.com/x4summit.

About Qualtrics

Qualtrics, the leader and creator of the experience management category, is a cloud-native software platform that empowers organizations to deliver exceptional experiences and build deep relationships with their customers and employees. With insights from Qualtrics, organizations can identify and resolve the greatest friction points in their business, retain and engage top talent, and bring the right products and services to market. Nearly 20,000 organizations around the world use Qualtrics’ advanced AI to listen, understand, and take action. Qualtrics uses its vast universe of experience data to form the largest database of human sentiment in the world. Qualtrics is co-headquartered in Provo, Utah and Seattle. To learn more, please visit qualtrics.com.

Please note, Mrs. Obama’s conversation on May 2 is off the record and closed to the press.