X4 is an unforgettable event experience dedicated to helping you and your organization use Experience Management to keep customers and employees (and keep them happy!), drive down operating costs, and deliver experience breakthroughs. Here’s what to look forward to:

• A bucket-list-worthy lineup of mainstage speakers will break down pivotal career and life moments, sharing how new insights compelled them to take action to create change
• Leading brands will share the ways they’ve been able to drive growth and operational excellence using Experience Management
• Building authentic connections with some of the most accomplished people in your field
• Returning home with the inspiration to help grow and transform your organization and a practical roadmap to go do it

Qualtrics, the world’s No. 1 Experience Management (XM) provider and creator of the XM category, is changing the way organizations manage and improve the four core experiences of business—customer, employee, product, and brand. Over 13,500 organizations around the world are using Qualtrics to listen, understand, and take action on experience data (X-data™)—the beliefs, emotions, and intentions that tell you why things are happening, and what to do about it. The Qualtrics XM Platform™ is a system of action that helps businesses attract customers who stay longer and buy more, engage employees who build a positive culture, develop breakthrough products people love, and build a brand people are passionate about. To learn more and for a free account, please visit qualtrics.com.

Employees of all levels will be attending X4! You can expect on-the-ground researchers to be there, as well as C-level executives from Fortune 500 companies.

Breakout sessions on March 8th and 9th will be available first come, first serve at the event, but you can view the agenda to view an overview of the schedule of the conference.

If you have the XM Basecamp add-on, you will be able to register for sessions beginning January 13th, when our X4 Summit app releases. Once you download the app and login, you'll see a "Save my Seat" next to any available session. Simply tap on this icon to reserve your session for XM Basecamp Live.

The Summit Pass includes 2 days of keynotes, breakout sessions, networking, entertainment, concerts, and food (morning coffee, snacks, lunches, and evening bites available Wednesday morning through Thursday night).

The 2023 X4 Summit will take place at the Salt Palace Convention Center in downtown Salt Lake City, Utah. The address is 100 S W Temple, Salt Lake City, UT 84101.

We're excited to hear that you're interested in attending X4! While Summit will definitely have opportunities for Qualtrics users to increase their skills and knowledge concerning the product, the event will benefit all who attend. Keynote speeches and breakout sessions will take place throughout the conference; some will be product specific, but others will be more general.

Yes! You can download and personalize our X4 2023 Letters to the Boss to make your case.

If you are unable to attend X4 Summit, you may transfer your registration to another person. You can update the ticket with new registrant information via the "Manage Registration Details" link in your confirmation email by Tuesday, February 28, 2023 at 11:59 pm MST.

All X4 Summit registration, training, and certification cancellations must be received in writing. Email your cancellation request to x4summit@qualtrics.com. For a full refund, cancellations must be received by 11:59 pm MST on January 17, 2023. For a 50% refund, cancellations must be received between 12:00am MST on January 18, 2023 and 11:59 pm MST on February 6, 2023. No refunds will be given for any termination notice provided after 11:59 pm MST on February 6, 2023. This applies to full ticket cancellations and cancellations for the cost of XM Basecamp.

Hotel reservation cancellations and substitutions must be arranged directly with your hotel. Hotel cancellation policies may vary.

Whether you’re just getting started on your XM journey or ready to take your program to the next level, XM Basecamp Live is a masterclass in customer, employee, product and brand experience. This full-day, hands-on training covers everything from designing your program, to maturing existing programs, to mastering the core XM methodologies and the XM platform.

Choose from 30 in-depth training courses, run by our team of experts, as well as semi-private discussion groups with other XM practitioners, to build the skills you need to gain your next XM certification.

Yes! Qualtrics has reserved a special conference rate for our attendees. Rooms are available on a first-come, first-serve basis so book early to guarantee your discount. To reserve your hotel, view your X4 Summit confirmation email.

All X4 attendees need to have a ticket. Tickets include access to all mainstage, breakout, social activities, and entertainment sessions.

No, Qualtrics Certification is not part of X4 2023. However, you may purchase the online training for Qualtrics Certification separately at www.qualtrics.com/certification.

Your pass includes morning coffee, lunches, and evening bites beginning Wednesday morning through Thursday night.

Public transportation to and from the Salt Lake City International Airport is available through the Utah Transit Authority. You can also use the “Green Line” on TRAX (Salt Lake City’s light rail system) that runs to and from the airport. The Green Line leaves the airport every 15 minutes on weekdays and every 30 minutes on weekends. The Airport to TRAX station is located on the ground level outside the terminal on the east side. Passengers should exit door 1A and go east. TRAX drops off directly in front of the Salt Palace Convention Center.

Taxi cabs are also available at the airport when you arrive. Uber and Lyft also serve the airport and all of Salt Lake City.

At the airport, you can find shuttles at the kiosks located across the passenger bridge from baggage claim. Depending on your hotel, complimentary shuttles may also be offered from the Salt Lake City International Airport. This can be confirmed by calling your hotel directly.

Contact x4summit@qualtrics.com and we'll be happy to answer your questions.