Qualtrics, the world’s No. 1 Experience Management (XM) provider and creator of the XM category, is changing the way organizations manage and improve the four core experiences of business—customer, employee, product, and brand. Over 18,000 organizations around the world are using Qualtrics to listen, understand, and take action on experience data —the beliefs, emotions, and intentions that tell you why things are happening, and what to do about it. The Qualtrics XM Platform™ is a system of action that helps businesses attract customers who stay longer and buy more, engage employees who build a positive culture, develop breakthrough products people love, and build a brand people are passionate about. To learn more and for a free account, please visit qualtrics.com.
May 1 - 3, 2024
X4 will be hosted at the Salt Palace Convention Center in Salt Lake City, UT. The address is 100 S W Temple, Salt Lake City, UT 84101.
X4 is an unforgettable event experience dedicated to helping you and your organization use Experience Management (XM) to keep customers and employees (and keep them happy!), drive down operating costs, and deliver experience breakthroughs. Here’s what to look forward to:
  • A bucket-list-worthy lineup of mainstage speakers will break down pivotal career and life moments, sharing how new insights compelled them to take action to create change
  • Leading brands will share the ways they’ve been able to drive growth and operational excellence using XM
  • Building authentic connections with some of the most accomplished people in your field
  • Returning home with the inspiration to help grow and transform your organization and a practical roadmap to go do it
Whether you’re just getting started on your XM journey or ready to take your program to the next level, XM Basecamp Live is a masterclass in customer, employee, product and brand experience. This extra hands-on training covers everything from designing your program, to maturing existing programs, to mastering the core XM methodologies and the XM platform. It is held on Friday, May 3, 9am - 12:30pm.

Choose from an array of in-depth training courses, run by our team of experts, to build the skills you need to gain your next XM certification.

Learn more
While X4 will definitely have plenty of opportunities for Qualtrics users to increase their skills and knowledge concerning our products, there’s plenty for those who don’t use our platform yet. Many of the mainstage and breakout sessions feature thought leadership and practical advice from the world’s biggest companies and some of the biggest names in customer experience, customer service, HR, product design, brand management, and market research.
Our early bird rate ends on Mar 31, 2024 at 11:59pm MST. Purchase your ticket now to lock in our best rates at $1399 for the X4 Summit Pass and $2098 for the X4 Summit Pass + XM Basecamp Live. After Mar 31, the X4 Summit Pass will be $1899 and the X4 Summit Pass + XM Basecamp Live will be $2598.
If you are unable to attend X4 Summit, you may transfer your registration to another person via the Manage Registration portal by Sunday, March 17, 2024 at 11:59 pm MST. Substitutions requested after this date may be subject to a US $100 transaction fee. All X4 Summit registration, training, and certification cancellations must be requested via the Manage Registration portal. For a full refund, cancellations must be received by 11:59 pm (MST) on March 17, 2024. For a 50% refund, cancellations must be received between 12:00 am (MST) on March 17, 2024 and 11:59 pm (MST) on April 6, 2024. No refunds will be given for any termination notice provided after 11:59 pm (MST) on April 6, 2024. Hotel reservation cancellations and substitutions must be arranged directly with your hotel. Hotel cancellation policies may vary.
You can upgrade your X4 ticket to include XM Basecamp Live via the Manage Registration portal. To login to the portal follow the steps below:

  1. Open the Manage Registration portal
  2. Enter the email address you registered with (this can be found in your registration confirmation email with the Subject Line: Registration Confirmation for X4: The Experience Management Summit 2024)
  3. Enter your ticket number (this can also be found in your registration confirmation email)

You can edit, upgrade, transfer, or cancel your X4 ticket via the Manage Registration portal. To login to the portal follow the steps below:

  1. Open the Manage Registration portal
  2. Enter the email address you registered with (this can be found in your registration confirmation email with the Subject Line: Registration Confirmation for X4: The Experience Management Summit 2024)
  3. Enter your ticket number (this can also be found in your registration confirmation email)

If you have any issues accessing the Manage Registration portal please reach out to x4summit@qualtrics.com.
No, X4 is a highly experiential event and will not be digitally streamed for external facing customers, prospects, or attendees.
If you have an XM Basecamp Live ticket, you may reserve your seat for your preferred Basecamp sessions on April 9th. You can do so by going to the Agenda tab of the app and clicking “Reserve my seat” on the sessions you are interested in. Please note the times of the sessions you are interested in. Some sessions are offered multiple times on April 9th to enable XM Basecamp Live ticket holders more opportunities to attend popular sessions.
Standard training courses are 90-minute, interactive, facilitated sessions created to advance your knowledge of the Qualtrics product and/or XM methodology and strategy. Semi-private discussion groups are 40-minute, expert-led sessions to share proof of concepts and discuss the art of the possible.
Yes, Qualtrics Certification preparation is offered this year at Basecamp Live for the Qualtrics Platform Essentials and XM Fundamentals exams. Each passholder will receive a certification exam pass, which can be used for any Qualtrics certification exam on www.basecamp.qualtrics.com (up to $499 volume, excludes XMP) to schedule an online exam session on a date of their choosing post-X4. Learn more at www.qualtrics.com/certification/.
Breakout sessions on May 1st and 2nd will be available first come, first served at the event, but you can view them in our app on the ‘Agenda’ tab. You can also navigate to the top of www.qualtrics.com/x4summit/agenda to view an overview of the schedule of the conference.

You can save sessions by adding them as ‘favorites’ within the app. To do so, go to the ‘Agenda’ tab on the bottom of the app. When you find a session you want to save, click the ‘Favorite’ icon under the session title. You can view every session you’ve added to your favorites by scrolling to the top of the ‘Agenda’ tab and selecting the button that reads ‘My Favorites’.

When you want to add a session to your personal calendar as a reminder, touch the session tile and then click the ‘Add’ icon on the bottom of the screen. Please note, selecting sessions as a ‘favorite’ is a useful tool to help you plan your event experience but does not reserve your place in a session — please make sure you arrive at each session in plenty of time to take your seat.
Specific slides and materials will be available online to attendees post-X4.
Registration will close on Tuesday, April 23rd. If you have a last minute registration request, please reach out to x4summit@qualtrics.com directly.
Your X4 pass includes 2 days of keynotes, breakout sessions, networking, and food (morning coffee, snacks, and lunches, available Wednesday morning through Thursday).
All X4 attendees are asked to review and confirm they have reviewed the X4 Event Terms and Conditions, including without limitation, the information about the risks of COVID-19 in Section 10 thereof. Prior to entering the conference venue, attendees shall ensure they are not currently experiencing any of the symptoms of COVID-19. Anyone who is not feeling well or begins to experience symptoms at any time during X4 should contact and follow the guidance of their physician. No one is permitted entry to X4 who is not in full compliance with event health & safety requirements.
Yes! Qualtrics has reserved a special conference rate for our attendees at these hotels.
Public transportation to and from the Salt Lake City International Airport is available through the Utah Transit Authority. You can also use the “Green Line” on TRAX (Salt Lake City’s light rail system) that runs to and from the airport. The Green Line leaves the airport every 15 minutes on weekdays and every 30 minutes on weekends. The Airport to TRAX station is located on the ground level outside the terminal on the east side. Passengers should exit door 1A and go east. TRAX drops off directly in front of the Salt Palace Convention Center.

Taxi cabs are also available at the airport when you arrive. Uber and Lyft also serve the airport and all of Salt Lake City.

At the airport, you can find shuttles at the kiosks located across the passenger bridge from baggage claim. Depending on your hotel, complimentary shuttles may also be offered from the Salt Lake City International Airport. This can be confirmed by calling your hotel directly.
Find a parking spot using SpotAngels. Street parking is limited and metered.
Check-in for main sessions at the Salt Palace on May 1st and 2nd will be located in the East entrance lobby on Wednesday: 7am - 7pm and Thursday: 7am - 7pm.
Please bring a government issued photo ID and have logged into the app so we can scan your QR code.
Unfortunately we will not permit any suitcase, any luggage with wheels, or any luggage (of any design) that exceeds 18"H X 18"W X 8"D into the X4 Management Summit.
Yes, coat check will be on the second level as you walk in from the East Entrance in a room known as the Salt Shaker.
Your pass includes morning coffee, lunches beginning Wednesday morning through Thursday night.
Ticket holders can download our app on the App Store or the Google Play store.

Once ticket holders download the app and login using the email address or ticket number associated with their ticket, they will get updated information about sessions, locations, and times for planning your X4 agenda. As we approach the event, there will be additional information on our app about in-person event logistics, Dream Team, and more.
Just bring your own laptop and charger to your course. All other materials will be provided.
Ask the Experts is the only walk-up, serviceable product support at X4. The product demo and ask the expert booth will be located outside the Tacos theater.
We will have various ADA accommodations to support attendees with accessibility needs. A designated registration desk will be available for individuals with disabilities, and there will be assistance provided in scheduling mothers' rooms. Translation services such as ASL interpretation and closed-captioning will be offered during sessions, and keynote presentations will be translated into Spanish. The event venue will have accessible facilities marked on maps, with assistance available and reserved seating for individuals with mobility disabilities. Additionally, sensory breaks, earplugs, and health and safety resources like medical services, face masks, and hand sanitizer will be provided.
Yes, we will have multiple mother’s rooms located throughout the Salt Palace Convention Center. Appointments are preferred, but walk-ins are welcome depending on availability. Mother’s room spaces can be reserved in the X4 app.
Yes - Your safety is very important to us and we will work to ensure the summit is a safe and enjoyable experience for everyone. For your awareness, before entering the X4 Experience Management Summit, all attendees will pass through security screening and all items are subject to search if they cause concern.

The following items are strictly prohibited at the X4 Experience Management Summit:
  • Aerosol containers.
  • Non-aerosol spray (medical needs are permitted.)
  • Any sharp bladed or pointed objects, e.g. knitting needles and letter openers. (Pens and pencils are permitted.)
  • Electric stun guns, or any weapons or other devices
  • Firearms, replica firearms, ammunition, and fireworks or any other form of pyrotechnic device(s).
  • Knives of any size.
  • Mace or any other aerosol discharged chemical, such as pepper spray.
  • Razors and or box cutters.
  • Drones.
  • Professional cameras or video recording equipment (unless authorized Press & Media).
Stop by the Guest Services desk near event check-in and we'll be happy to help.
If you still have questions about XM Basecamp Live, contact certification@qualtrics.com and we’ll be happy to answer your questions
Contact x4summit@qualtrics.com and we'll be happy to answer your questions.