SLC
Utah

March 6-9
2018

Join the world’s most innovative CX and Customer Research leaders at X4

Come learn strategies to...

  • design customer research programs that drive customer loyalty
  • develop a customer-centric culture
  • leverage analytics to predict customer behavior

The Customer Experience
Summit at X4

Whether you’re an executive, a CX manager, or a customer research expert, X4 is an event you can’t afford to miss. Come learn how organizations like American Express, Porsche, and Allianz conduct customer research and execute CX programs that result in market-leading growth and customer loyalty.



CX Breakout &
Workshop Preview

From inspirational mainstage speakers, to executive-level strategy forums and hands-on methodology workshops, X4 provides the content, thought leadership, experts, and brand leaders from every industry, and packs them into one can’t-miss event.

  • Tying Your VOC Program to Business Outcomes and Delivering Near-Term Results
  • Connecting Your VOC Program to Business Goals at Every Stage of Program Maturity
  • Good CX Requires Constant Management - Great CX Runs Itself
  • How To Effectively Incentivize Your Employees to Deliver Great CX
  • How Mastercard Created a Central, Cross-functional VOC Governance Structure that Aligned an Entire Organization
  • Organizing for Continuous Improvement – the Agile CX Organization
  • Winning CX in the Age of Experience
  • The Future of B2B - How to Beat Evolving Customer Expectations
  • Customer Empathy: The Missing Key to Turn Intelligence Into Action
  • The Experience Revolution at Dish: From VoC to Customer Journeys
  • Tying Your VOC Program to Business Outcomes and Delivering Near-Term Results
  • Connecting Your VOC Program to Business Goals at Every Stage of Program Maturity
  • The Customer Experience Factory
  • Using Journey Mapping to Drive Strategic Decision Making
  • Utilizing Operational, Digital, and Customer Data to Effectively Respond to Customer Feedback
  • Winning in CX in the Age of Experience
  • Combining Quantitative and Qualitative Research to Refine Customer-Centric Growth Strategies
  • Translating Customer Research and Advanced Analytics Into Business Growth
  • Your First 90 Days & Beyond: Turning Customer Insights Into Marketing Strategy
  • Get It Right: Identify and Avoid Top 10 Survey Mistakes Most Experts Make
  • Translating Customer Research and Advanced Analytics Into Business Growth
  • Red Bull Rampage to Easter Jeep Safari: Improving Brand Presence at Global Events through Customer Research
  • The Big Picture: Why Failing to Integrating Research, Analytics, and Employee Feedback is a Big Mistake

CX SPEAKERS

Luis Angel-Lalanne

VP, Customer Listening
American Express

American Express

Andrew Pine

Program Director Global Customer Culture,
Porsche

Porsche

Allison Windon

Global Director Customer Experience,
Allianz

Allianz

Claire Kettler

Head of Insights and Strategy,
Anthropologie

Anthropologie

John Goodwin

VP, Global Customer Care
MasterCard

MasterCard

Brad Moon

Director Customer Experience,
Dish

Dish

Patrizio Spagnoletto

VP Subscriber Acquisition,
Hulu

Hulu

Angelo Sasso

Sr. Director, Business Analytics and Consumer Insights

The Leading Hotels of the World

Jill Burnett

Market Research Manager,
Michelin

Michelin

Luke Williams

Head of CX & Author,
Qualtrics

Qualtrics

Kyle Groff Ph.D.

Principal CX Consultant,
Qualtrics

Qualtrics

Dave Vanette Ph.D.

Head of the Qualtrics Methodology Lab,
Qualtrics

Qualtrics

EVENTS & NETWORKING

NETWORKING NIRVANA

Networking happens everywhere at X4—whether you’re hitting the blackjack tables with the biggest brands at Qualtrics casino night, skiing Utah’s slopes with like-minded individuals in your industry, or signing up for organized meet ups via the X4 app. We guarantee you’ll make lasting professional connections.

THE X4 SKI EXPERIENCE

Stick around on Friday so you can continue networking on the slopes of one of Utah’s premier resorts. Your summit pass includes a full-day pass, transportation to and from the hotel and lunch to enjoy with other attendees. Come experience “the greatest snow on earth.”

WAREHOUSE PARTY

Join us for The X4 Warehouse party where you’ll get to experience a private Maroon 5 concert, create your own dining experience from a selection of 36 different food trucks, and watch our live artists creating X4 art installations. We may be biased but we’re pretty confident this will be the party of the year.

2018 PRICING

All-Access Pass

general pass + trainings + certification exam

$1599

+ See Details

Keynotes

Customer Showcase

Welcome reception

Concert

Ski day

24/7 access to Qualtrics Experts

100 breakout sessions

50 hands-on training workshops

1 online Certification course

Certification exam at X4 (details here)

Preferred keynote and concert seating

Register NOW

General Pass

keynotes + breakouts + networking

$1299

+ See Details

Keynotes

Customer Showcase

Welcome reception

Concert

Ski day

Ask the experts

100 breakout sessions

Register NOW

Mainstage Pass

keynotes

$399

+ See Details

Keynotes

Customer Showcase

Welcome reception

Concert

Ski day

Register NOW

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