Come Learn Strategies


  • Learn how the world’s most respected employers shape innovative and inclusive cultures that attract, develop and retain great people
  • Network with like-minded HR leaders through exclusive networking events
  • Get Inspired by thought leaders who propel us all to think bigger about our potential for impact

Join the world’s most innovative HR thought leaders at X4

Connect with like-minded HR leaders through exclusive networking events

Learn how some of the world’s most iconic workplace cultures and employee experience programs were created


EX PRODUCT KEYNOTE // Your Workforce is Changing—Are you Ready For It?

julie larson-green Chief Experience Officer, Qualtrics

jeff james Vice President, Disney Institute

The workforce has experienced drastic changes and continues its transformation. Come learn about the employee breakthrough insights that are driving workforce change across every industry, and leave with the tools and strategies to get ahead so you can effectively attract, engage, retain your best employees. You’ll hear from Qualtrics Chief Experience Officer, Julie Larson-Green and The Disney Institute's VP and President, Jeff James. You'll also get a sneak peek at the latest Qualtrics product innovations to help you drive your employee experience strategy forward.

Measuring Growth: The Breakthrough Helping GoDaddy Increase Profitability by Closing Experience Gaps

Mike McLaughlin Chief Customer Officer, GoDaddy

When GoDaddy was founded, it was about serving a community of entrepreneurs to enable them to launch their business online and receive the same support experience as the biggest companies. Years later, they emerged as the world's largest cloud platform dedicated to small ventures under one premise: provide the best customer and product experience. Period. Part of that radical evolution was closing key experience gaps, including brining essential product and customer experiences under Mike McLaughlin and tying business results to experiences.

How Data Drives Zillow Group's Culture: Improving Engagement, Inclusion, and Development Amid Growth

dan spaulding Chief People Officer, Zillow Group

Culture is at the cornerstone of Zillow Group’s business and it’s one of the main drivers behind yet another year on Glassdoor’s “Best Places to Work” list. But creating and evolving a strong, inclusive, and thriving culture isn’t easy in a high-growth company that competes for top tech talent. Learn how Zillow Group leadership depends on experience data to not only help build culture, attract talent, and drive engagement, and also how they empower managers to do the same within every team.

How the World’s Most Innovative Organizations are Rethinking Leadership Development

KimArie Yowell VP of Talent Development, Quicken Loans

julie lodge-jarrett Chief Talent Officer, Ford

ben granger Head of EX Strategy (US), Qualtrics

russ laraway VP of People Operations, Qualtrics

Employee development and learning drives retention, revenue and customer and employee loyalty—but with new technology and millennials changing jobs more frequently than ever, learning and development must evolve and change with the times. From retail to financial services, see how the best organizations are developing and investing in employees by democratizing feedback, accountability “scoring,” and tying feedback with learning.

The Future of Experience Management in Government

chelsie bright Citizen XM Scientist , Qualtrics

nick sinai Former U.S. Deputy CTO, United States

matt broffman Director, Digital Platforms, City of Orlando

Marcy Jacobs Executive Director, Department of Veterans Affairs, Digital Service

For the first time in history, technology makes it possible for governments to engage people in real-time, across demographics, in the moments that matter most. How do we build a future where feedback from government customers and employees is used to create experiences that work for everyone? From shared services to digital engagement to human centered design, what is government doing well now, and what is the future of experience management in government?

How to Maximize Security in Experience Management

adam marrè Head of Security Ops , Qualtrics

Security today falls not only to the professionals but to every data professional. Former FBI Cyber Special Agent Adam Marrè outlines how to guard against avoidable incidents, increase security awareness across the organization, and explores security feature value for researchers and experience managers.

40 Years of Employee Engagement Research – Proven Practices and Potential Pitfalls

Bill Erickson Founding Partner, Workforce Science Associates

Bill Erickson has played a key role in building and studying great companies for over 40 years. After fifteen years as Executive Vice President of the Gallup Organization he was a founder of Human Resource Innovations, later to become Kenexa. Before Kenexa was acquired by IBM it had quickly become the largest provider of employee research. Now a founding Partner at Workforce Science Associates, Bill shares best practices obtained throughout his career conducting research and helping his clients move the needle on employee engagement. Bill is a best-selling author and a recognized industry thought leader in the area of employee engagement.

Alert! The Power Has Shifted: The Changing Dynamic Between Employees and Employers

Dane Holmes Head of Human Capital Management, Goldman Sachs

In today’s increasingly digital, transparent, disrupted and interconnected world, the relationship between employer and employee is changing and employees are empowered, informed and actualized. The “shift of power” from the employer to the employee is marked by macro trends shaping the way we access information, distribute it and influence it. As employers, we can either acknowledge this shift or risk losing the battle for talent. Join this session to hear Goldman Sachs’ view on what has driven this change and what it means for employers. Wake up! The tables have turned. Your employees now hold the power so now it is time to embrace it.

Engaging Amid Disruption: Lessons from Fortune Magazine's World's Most Admired Companies

Jennifer Streitwieser Client Partner, Korn Ferry

Mark Royal Senior Directory, Korn Ferry

Today’s leaders are challenged to respond to disruptive shifts in how people work and what they care about in the workplace. The business environment is evolving rapidly, with increasing globalization and rapid technological change. And the workforce is increasingly diverse, mobile, and remote. We'll share how Fortune magazine's World's Most Admired Companies are preparing for the future of work, building digital readiness and organizational agility, and creating engaging and inclusive work experiences.

How to Connect Candidate, Employee, & Alumni Experiences to Build a World-Class Talent Brand

shaunda zilich Head of Talent Branding, Qualtrics

jennifer carpenter VP of Talent Acquisition, Delta

john meyer CEO, Lemonly

kristen weirick Vice President, Talent Acquisition and Diversity & Inclusion, Abbvie

More than ever, recruiting and talent leaders are focused on creating experiences that drive world-class talent brands but it's past time to think about the attraction of talent as something that recruiting owns. Join this session and see how leaders use always-on feedback, leadership 360s, and weave EX data into program decisions to create world-class workforces that attract top talent, create brand ambassadors, and drive the organization's mission forward.

Marrying O-Data And X-Data To Save Taxpayer Dollars

anahita reilly Chief Customer Officer, U.S. GSA

GSA is the "B2B" agency of the federal government, delivering value and savings in real estate, acquisition, technology, and other mission-support services across government. Through this session, we will share examples of how we are using an enterprise-wide Voice of the Customer program (via Qualtrics) to align feedback (X-data) from both agency customers and industry partners with operational data, informing how we design our products and services. We will also touch on the governance structure set in place to enable self-service feedback collection processes while adhering to a consistent enterprise-wide brand that minimizes survey burden to the customer.

Culture + Engagement: How Sephora Leverages the Intrinsic Link to Drive Purpose and Inclusion

karalyn smith CHRO, Sephora

At Sephora, bringing your whole self to work is not just lip service—it drives company culture. In this session you’ll learn from how the leading beauty retailer inspires purpose, inclusion, and measurable results in the lives of their employees by linking employee engagement data with company culture. You’ll leave with tips and strategies for humanizing HR and driving measurable business impact.

The Path to Mastering XM Across Your Enterprise

bruce temkin Head of XM Institute, Qualtrics

The XM Institute surveyed hundreds of executives to understand their XM efforts and aspirations.. During this session, you’ll hear results from the study, “The State of XM,” which will help you chart your path to becoming an XM leader. The session will cover the ROI, maturity levels, and insights about what separates XM leaders from their peers.

Making HR Easier: How Technology Drives EX Strategy

alicia phebus Assessment & Evaluation, Banner Health

How does technology paired with sound strategy make HR easier? Driving employee impact to the business and the patient through better measurement and action plans.

The Purpose-Driven Diversity Strategy: A Tool Kit for the New Era

angela roseboro Chief D&I Officer, Dropbox

Studies show that diverse and inclusive workplaces drive better business outcomes for organizations—but many organizations are just starting to drive necessary changes that create safe and inclusive spaces. Come see how Dropbox is pioneering programs and strategies that create a culture of inclusion and empower underrepresented employee populations to thrive. You'll leave with practical guidance for eliminating bias, leveraging employee feedback, and creating a safe and thriving workplace for a diverse employee base.

EX Customer Showcase: How Top Organizations Use Qualtrics to Power EX & People Analytics Programs

steve bennetts Head of EX Strategy (APJ), Qualtrics

brooke orr Director of Global Talent & Development, Coca-Cola

kim barnes Senior Manager of Talent & Culture, Nuance

Geoff Ho Director of Research Advisory and Organizational Development, Rogers Communications

Join this "open house" session to get insights into how Coca-Cola, Rogers, and Nuance are building programs that attract talent, measure engagement, create exceptional employee experiences, and ultimately produce measurable business results like lower employee attrition, strong employer brands, etc. After a brief introduction to each organization’s program, we’ll host a Q&A.

How Elevating Human Experience Fuels Business Growth

Amelia Dunlop US Customer Strategy & Applied Design Leader, Deloitte Consulting LLP

Do you ever lie awake at night and wonder what all of this disruptive technology and artificial intelligence is doing to our humanity? I can’t think of a company that isn’t trying to become more ‘customer obsessed’ or ‘employee friendly’. But we don’t wake up as customers or employees; we wake up as humans and all of our messy lives. Many of us are starting to distrust the very technologies that are omni-present in our homes, running our cities, and in the palm of our hands. In this talk, Amelia Dunlop, the leader of Deloitte Digital’s Customer Strategy and Applied Design business, will explore new research on the importance of connecting to human values to find new sources of growth at a time when many of us are increasingly demanding that we have not just our functional customer or employee needs met, but also our fundamental human need to feel seen, valued, and heard.

What Would Buzzfeed Do? How Our Team Cultivates an Authentic Employee Experience (& So Can You)

lenke taylor Chief People Officer, Buzzfeed

max brawer People Analytics, Buzzfeed

So you have an employee feedback program—but do the employee insights actually drive action and impact? Join Buzzfeed’s HR leadership and analytics duo to learn how this fast-growing digital powerhouse uses the employee survey as a foundation for innovative people practices that drive impact. See how Buzzfeed combines novel collection techniques, data analytics, and a human touch to drive better employee experience and increased employee connectivity in the workplace.

Living Values Wildly: Dispatches from Patagonia’s Counterintuitive and Unconventional Culture

dean carter CHRO, Patagonia

While “Let My People Go Surfing” is the company’s infamous headline – there are deep philosophies behind the drivers of Patagonia’s uncommon culture that we can all connect to. Learn from an unconventional and counterintuitive employee experience that may wildly strengthen your own value-led culture – and maybe lead you to buy a surfboard.

How You Should Humanize Talent Analytics In a Technology-Centric World

matt breitfelder Chief Talent Officer, Blackrock

Your people are more than just a number in your HRIS system—but how do you deliver personal experiences to every employee at scale? And how do you know those experiences, benefits, and leadership opportunities matter to the employee and drive impact for the business? Learn how Blackrock’s people analytics team “humanized” their talent strategy and drove exceptional employee experience through data and insights.

How to Capitalize on the Evolution of Actionable Insights

aimee lucas Head of Research, Qualtrics XM Institute

You have data-driven insights, but how do you use them? The XM Institute has researched how high-performing organizations put their customer and employee insights to use. During this session, you’ll learn the path for maturity in building an action-oriented insights program and hear best practices you can put to use right away.

Beyond Satisfaction: How Feedback Helps Organizations Manage Risk

stephanie thum Head of Federal CX, Qualtrics

monica allen Dir. Strategic Planning, Mecklenburg County

kevin carter Bureaucracy Hacker, Defense Digital Service

Shonte Eldridge Deputy Chief of Operations and Smart City Strategist, Baltimore, Office of Mayor

ed bodensiek Chief Experience Officer, Cravety

From social media firestorms to shoplifting, fraud, and attrition, many organizations consider customers and employees potential sources of business risk. But what happens when government organizations use employee and customer feedback to get ahead of those risks? And what impact can that have on mission achievement, operational excellence, customer satisfaction, employee satisfaction, and retention?

Why Connecting Customer Experience and Employee Experience Is Your Key to Success

jason bradshaw Chief Customer Officer, VW Australia

World-class customer experiences are fueled by happy and engaged employees. That’s why Volkswagen brought CX and EX data into a single platform to create a 360 degree view for every dealership. This change lead to the uncovering of new insights they used to address gaps in the employee experience and leverage improvements to revamp customer service training and dealership layout. Their CX and EX didn’t just yield higher customer and employee retention, it changed the way they do business at VW. Join us to learn how you can adopt these tested strategies for turning your employees into your most powerful driver of exceptional customer experience.

Radical Reconciliation: Confronting Gender Injustice at Work.

kim scott Author, Radical Candor

Using experiences from her own career that left her gobsmacked, Kim Scott, author of the New York Times-bestselling Radical Candor, confronts one of today's most pressing experience breakthroughs. She breaks the problem of gender injustice down into its component parts: bias, belief, bullying, discrimination, harassment and violence. The talk will define each and guide you to the most effective way to confront each. Each of us has an essential role to play, and she examines the different obligations that leaders, up standers, perpetrators, and victims have to confront injustice at work.




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See all speakers, entertainment, and pricing



X4 is an unforgettable conference experience and is wholly dedicated to helping you and your organization achieve breakthroughs. Here’s what to look forward to: A bucket-list-worthy lineup of main stage speakers will break down their pivotal moments. Leading brands will share the experience management programs they’ve built to delight customers and employees. And you’ll network with and learn from some of the brightest minds in your field.

The 2019 X4 Summit will take place in beautiful downtown Salt Lake City, Utah. We are thrilled to have you back at the Salt Palace Convention Center.

The majority of the conference, including basecamp trainings, keynotes, breakout sessions, and evening events, will be hosted at the Salt Palace. Evening events will include the X4 kickoff reception, parties, and concerts.

Check-in for the conference begins Tuesday, March 5 at 10:00am at the Salt Palace Convention Center. Check in early to miss the rush! The welcome party for all attendees begins Tuesday evening at 7:00pm.

If you purchase the Experience Basecamp Live add-on, you must check-in on Tuesday, March 5 between 10:00am and 11:30am.

Check-in will also be open on Wednesday at 7:00am and Thursday at 8:00am.

Easy! Simply select "send me an invoice" at registration check-out. For specific questions regarding payment options, reach out to

We would love to have your guests join us! Guest passes can be purchased for $499. Simply select the “+1 pass” add-on at checkout. This will give your guest access to the welcome reception, keynotes, concerts, and Friday activity only. Not valid for training, or breakout sessions.

Public transportation to and from the Salt Lake City International Airport is available by the Utah Transit Authority. You can also use the new “Green Line” on TRAX (Salt Lake City’s light rail system) that runs to and from the airport. The Green Line leaves the airport every 15 minutes on weekdays and every 20 minutes on weekends. The TRAX stop is located at the south end of Terminal 1. TRAX drops off directly in front of the Salt Palace Convention Center.

Taxi cabs are also available at the airport when you arrive. All our preferred hotels are a 10-15 minute drive from the airport and the one-way cab fare will be approximately $22-$25 USD. At the airport, you can find shuttles at the All Resort (Premier) kiosk located across from baggage claim 4 in Terminal 1 and baggage claim 8 in Terminal 2. You may visit the website for rates and reservations:

Depending on your hotel, complimentary shuttles may be offered from the Salt Lake City International Airport. This can be confirmed through calling your hotel directly.

No, Qualtrics Certification is not part of X4 2019. However, you may purchase the online training for Qualtrics Certification separately at

There is a limited number of seats in each training. You may request a change before December 31, 2019 by emailing; your request may not be honored depending on the current training capacity. Requests received after December 31, 2018 will not be honored. For more information about Experience Basecamp Live trainings, click here.

You spoke, we listened. This year, in addition to skiing at Park City Mountain Resort, we’ll be offering alternate activities for you on Friday, the optional last day of the conference. From more time with experts, to additional site-seeing ventures (including an available Qualtrics Headquarters tour), this year is sure to have something of interest to you..

The recommended attire for the X4 Summit is business casual. The attire for the entertainment activities on Wednesday and Thursday evening is casual. Bundle up for ski day!

If you are unable to attend X4 Summit, you may transfer your registration to another person by March 1, 2019 at 5PM MST. Please email with the following details before the deadline:

1) Registration Confirmation # and Email Address currently on the registration

2) New person's First & Last Name, Work Email, Work Phone, Company, Job Title, Industry, X4 Content Interest, and Emergency Contact Name & Phone Number

Hotel reservation cancellations and substitutions must be taken care of directly with your hotel. Hotel cancellation policies may vary.

All X4 Summit registration and training cancellations must be received in writing. Email your cancellation request to For a full refund, cancellations must be received by 11:59pm on Friday, January 18, 2019. For a 50% refund, cancellations must be received between 12:00am on Saturday, January 19, 2019, and 11:59 pm on Monday, February 11, 2019. No refunds will be given after 11:59pm MST on Monday, February 11, 2019. Note that all times listed are Mountain Standard Time (MST).

Yes! Your pass includes morning coffe, lunches, and dinners beginning Tuesday night through Thursday night. If you purchased the Experience Day add-on you'll also receive breakfast and lunch on Friday.

Contact and we'll be happy to answer your questions.

Yes. To do this, first register yourself on our website without the +1 pass and select “I cannot pay by credit card, please send me an invoice” at checkout. After you are registered, you will receive a confirmation email with a link at the bottom to upgrade/edit your registration. When you click on this link, there will be a button to upgrade your pass. You can then add on the +1 pass and make the purchase with a credit card.

Thank you for your interest, but we are no longer taking applications to speak at X4 2019.

No, only one +1 pass is allowed per conference pass purchased.

All X4 hotel blocks are sold out at this time. We recommend booking hotels in Salt Lake City as quickly as possible - they are selling out fast!