Employee Experience

Learn from the HR innovators turning employees into ambassadors

At X4 Summit 2020, you’ll get the
inside track on breakthrough employee
experiences from the people who
created them.

Come hear how experience leaders

  • Attract top talent to get ahead of the competition
  • Deliver value through people analytics
  • Create D&I programs that positively impact the bottom line
  • Develop high performing teams by enabling every manager in the organization
  • Deliver memorable customer experiences — all from the HR team

60+ Breakthrough Sessions

Get Sh*t Done Fast, and Fair

Kim Scott //
Author, Radical Candor

EX visionary Kim Scott breaks down gender injustice and gives you the tools you need to drive breakthroughs in diversity and inclusion at your organization.

Breaking down the NBA’s HR game

Eric Hutcherson //

Breakthrough employee experiences need three things: people data, tech and a solid game plan. Find out how the NBA is bringing it all together to drive their business forward.

Challenging convention with data and insights

Piyush Mathur //
Global Head, Workforce Analytics,
Data Strategy & Governance

Learn how the HR team at Johnson & Johnson uses data and insights to challenge some of the most common HR myths and hit refresh on the employee experience.

Building ‘Best Places to Work’

Panel Discussion //

Uncover the breakthrough moments that can make your company a ‘Best Place to Work’ with a panel of HR leaders who’ve been there, done that, and got the awards to prove it.

How to build a strategy for inclusion

Panel Discussion //

Join HR leaders from some of the Top 50 Companies For Diversity to learn how you can follow in their footsteps to create a more inclusive, diverse, and thriving workforce.

Driving change at every level

Julie Lodge-Jarrett //
Chief Talent Officer

Building a world-class culture takes every leader at every level. Learn how the team at Ford is enabling leaders across the business to drive action and deliver breakthrough employee experiences.


Tuesday 10


Registration & Light Breakfast for Basecamp Attendees


XM Basecamp Live (Morning Session)


Lunch & Networking for Basecamp Attendees


XM Basecamp Live (Afternoon Session)


X4 Warehouse Party for All Attendees

Wednesday 11


Registration open






Breakout sessions


5 For The Fight Night

Thursday 12


Registration open






Breakout sessions



Friday 13

Friday optional activities will be announced 1/23

Experience more at X4


Choose from over 60 breakout sessions led by the world’s most iconic experience brands as they share the tips and tricks behind breakthrough customer, employee, brand, and product experiences.

X4 Warehouse Party
and Private Concert

2019 attendees partied warehouse-style with food trucks, Tony Hawk and a giant half-pipe, and a private concert by Imagine Dragons. Stay tuned for this year's lineup.

Expand your

Build lasting relationships and share ideas with executives and XM practitioners from the world’s most iconic experience brands.

5 For The
Fight Night

Join us at Fight Night for an unforgettable evening featuring a street-style dance off, freestyle rap battles, big prizes, and a whole new way to participate in the fight against cancer.

XM Basecamp

This add-on provides a full day of hands-on training to help you master the skills needed to design, launch, and mature your XM program. Choose from 20 different courses led by our XM Experts.


Get more out of X4

Become an X4 Insider and be entered to win VIP concert seating

Thank You


X4 is an unforgettable conference experience wholly dedicated to helping you and your organization use experience management to achieve breakthroughs. Here’s what to look forward to:
  • A bucket-list-worthy lineup of mainstage speakers will break down pivotal moments in their careers
  • Leading brands will share the secrets to their experience management successes
  • Networking with some of the brightest minds in your field
  • Returning home with an actionable vision to transform your organization

The 2020 X4 Summit will take place at the Salt Palace Convention Center in downtown Salt Lake City, Utah. The address is 100 S W Temple, Salt Lake City, UT 84101. 

The majority of the summit, including basecamp training, keynotes, breakout sessions, and evening events, will be hosted at the Salt Palace and other conference space within walking distance. Evening events will include the X4 kickoff reception and parties, while the main concert will happen at the nearby Vivint Smart Home Arena, home of the Utah Jazz.

The Summit Pass is $1799 and includes 2 days of keynotes, breakout sessions, networking, entertainment, concerts, and food. You can also add on XM Basecamp Live Training for an additional $499.
All X4 attendees need to have a ticket. Tickets include access to all mainstage, breakout, social activities, and entertainment sessions.
Of course! Qualtrics has reserved a special conference rate for our attendees. Rooms are available on a first-come, first-serve basis, so book early to guarantee your discount as hotels will absolutely sell out. All hotels are located in downtown Salt Lake City. Most hotels are within walking distance to the Salt Palace. If you have questions you can reach out to x4summit@qualtrics.com. To reserve your hotel, use the links below.
Public transportation to and from the Salt Lake City International Airport is available through the Utah Transit Authority. You can also use the new “Green Line” on TRAX (Salt Lake City’s light rail system) that runs to and from the airport. The Green Line leaves the airport every 15 minutes on weekdays and every 20 minutes on weekends. The TRAX stop is located at the south end of Terminal 1. TRAX drops off directly in front of the Salt Palace Convention Center. Taxi cabs are also available at the airport when you arrive. Uber and Lyft also serve the airport and all of Salt Lake City. All our preferred hotels are a 10-15 minute drive from the airport and the one-way cab fare will be approximately $22-$25 USD. At the airport, you can find shuttles at the All Resort (Premier) kiosk located across from baggage claim 4 in Terminal 1 and baggage claim 8 in Terminal 2. You may visit the website for rates and reservations: http://www.premier-transportation.com/ Depending on your hotel, complimentary shuttles may also be offered from the Salt Lake City International Airport. This can be confirmed by calling your hotel directly.
No, Qualtrics Certification is not part of X4 2020. However, you may purchase the online training for Qualtrics Certification separately at www.qualtrics.com/certification.
There is a limited number of seats in each course. You can request a change before February 7, 2020 by emailing certification@qualtrics.com; we’ll do our best to accommodate any requests, but please note this will depend on the current course capacity. Find out more about XM Basecamp Live courses >
You will be able to sign up for breakout sessions through the conference app which will be released mid-February. 
Casual, business casual, black tie – just have a comfortable experience. Heck, our CEO always wears sneakers. The attire for the entertainment activities on Wednesday and Thursday evenings is casual.
If you are unable to attend X4 Summit, you may transfer your registration to another person. You can update the ticket with new registrant information via the “Manage Registration Details” link in your confirmation email by Friday, February 7, 2020 at 11:59 pm MST. Substitutions requested after this date may be subject to a $100 US transaction fee. All X4 Summit registration, training, and certification cancellations must be received in writing. Email your cancellation request to x4summit@qualtrics.com. For a full refund, cancellations must be received by 11:59 pm MST on January 17, 2020. For a 50% refund, cancellations must be received between 12:00am MST on January 28, 2020 and 11:59 pm MST on February 6, 2020. No refunds will be given for any termination notice provided after 11:59 pm MST on February 6, 2020. Hotel reservation cancellations and substitutions must be arranged directly with your hotel. Hotel cancellation policies may vary.
Yes! Your pass includes morning coffee, lunches, and dinners beginning Tuesday night through Thursday night.
Contact x4summit@qualtrics.com and we’ll be happy to answer your questions.
Thank you for your interest! Unfortunately we are no longer accepting speaker applications for X4 2020.
As the leader in Experience Management, we’re hyper-dedicated to making every interaction with Qualtrics a great experience. X4 attendance has grown and is projected to grow substantially every year. We’re proud of how successful Experience Day has been in the past, but realize that with so many people participating in something that has so many variables outside our control (weather, resort availability, traffic, etc) that we can no longer guarantee a great experience for every attendee. Although we have decided to shift those resources to other experiences at the event, we are also mindful that skiing and snowboarding is a big draw for Salt Lake, so we will be providing recommendations and information to any attendees interested in hitting the slopes.