The Qualtrics XM Platform_

Make every
experience count

Transform every interaction with customers, employees, and prospects into moments that matter.

The Qualtrics Experience Management Platform turns feedback from multiple channels into clear,

predictive insights and actionable recommendations.

Powerful AI for knowing what matters,
and acting when it counts

We continuously build and incorporate safe and secure AI into our platform to help
you overcome the core challenges of doing experience management at scale.

Protect your brand

Detect friction as it happens and act instantly with Experience Agents that detect friction, resolve issues, and safeguard relationships.

Receive tailored recommendations and adapt faster than your competitors to changing market conditions

Discover blind spots

Easily analyze structured and unstructured data from previously untapped sources

Specialized, secure and trusted

Our AI helps you make sense of your data, and we make sure it stays yours.

XM OPTIMIZED_

Qualtrics AI delves deep into the experiences of your customers, employees, and prospects to understand personal preferences, proactively anticipate needs, and offer scalable, actionable recommendations across your business.

Qualtrics AI at work

EASILY INTEGRATED_

Qualtrics AI meets you where you are, connecting to every system of record and action in your enterprise, enabling you to embrace AI on your terms and customize your integration as your business grows and your needs change.

AI control vs autonomy

PRIVATE AND SECURE_

The Qualtrics platform supports enterprise grade compliance, governance, and security out of the box. We're committed to safeguarding your proprietary insights and competitive advantages.

PRIVATE AND SECURE

Making the stay with real-time insights

See how Hilton stays ahead of rising customer expectations by collecting and responding to guests' feedback in the moment while they are still on property.

Reimagining XM with AI

Qualtrics CEO Zig Serafin announces new AI-powered technologies to deliver humanized intelligence at scale, and Porsche's CMO Robert Ader reflects on how the brand's commitment to delivering incredible experiences is driving lifelong customer loyalty.

Qualtrics AI: Unlock insights from Customer and Employee Interactions

Qualtrics' President of Products, UX, Engineering, and Ecosystem demonstrates the potential of Qualtrics AI to tap into every customer and employee interaction to unlock actionable insights.

Frontline Locations

Empower your frontline staff with location-specific insights and decrease their time spent closing the loop with Qualtrics AI.

Conversational Feedback

Transform low-quality responses into rich, actionable data with adaptive follow-up questions that deliver the depth of insight you need.

Text Analytics Insights & Recommendations

Transform millions of data points across the business into actionable themes and narratives with Qualtrics AI.

XM for Employee Experience

Software to build engaged and high-performing teams, improve manager and individual effectiveness, and make informed and timely business decisions

XM for Customer Experience

Software to immediately surface customer friction and guide frontline teams in the moment to better serve clients. Drive company-wide improvement—across processes, products, and digital properties—to increase customer lifetime value.

Qualtrics AI makes headlines

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Conversational AI: Exploring the future of experience management

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2024 Employee Trends: How AI is transforming employee experience

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2024 Research Trends: The year AI-fueled innovation takes research to new heights

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Press release

Qualtrics unveils groundbreaking AI innovations

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Where AI and Experience Management go next

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Meet XM/os2: Artificial Intelligence powered Experience Management

Learn how AI is shaping
the XM landscape

eBook_

2026 Consumer Experience
Trends Report

eBook_

2026 Global Market Research Trends Report

eBook_

2025 Global Employee Experience Trends