Qualtrics XM

We’re building a new experience worth waiting for

Our top priority will always be the safety of our employees and customers. As such, due to ongoing travel restrictions and safety concerns, we will not be holding X4 in 2021. However, our team has been busy designing the next turn of X4 for 2022, a reimagined experience that takes into account the new world we live in. While our team works out the final details of the new X4 experience, look out for invitations to local live events and global digital events throughout the rest of the year.

For anyone holding an X4 ticket, we will be reaching out soon to issue a refund. 

Thank you for your understanding, and rest assured—the next chapter of X4 will be worth the wait!

The annual gathering of experience leaders

Discover how the world’s most iconic organisations design and deliver breakthrough experiences for their customers and employees.



22 April 2020

8:00am - 10:00am

Registration and breakfast

10:00am - 12:30pm

Main stage keynotes

12:30pm - 2pm


2pm - 5pm

Breakout sessions

5pm - 6.30pm

Evening reception

Experience Everything at X4

The Main Stage

Be inspired by Experience Management. Hear from a world-leading experience brand, some of Qualtrics’ leading thinkers, plus the first Briton to walk in space.

Tim Peake

Space walks, science lessons and even running a marathon in orbit - Tim Peake’s mission to the International Space Station captivated millions of people. Join his keynote for a unique insight into the life of an astronaut.

Breakout Sessions

Delve deeper into XM. Join our brand-new style of breakout - based on your 2019 feedback - to hear detailed customer stories and in-depth masterclasses run by our team of XM Scientists.

Networking, Naturally

Expand your XM network. Build relationships and share ideas with executives and XM visionaries from across Europe.

Live Entertainment

Join your fellow XM leaders for an evening reception, with fantastic food and drink, a view over the River Thames, plus live entertainment and games.


This year we’re delighted to host you at the InterContinental at The O2 which is located at 1 Waterview Dr, London SE10 0TW
Registration for X4 London opens at 8:30am on the 22nd April – check in early to avoid the queues and enjoy breakfast with us before the main stage events begin.
This event is free to attend for leaders in customer experience, HR, marketing, product development, brand management and market research.
BY TUBE: Nearest station: North Greenwich on the Jubilee line, a 5-minute walk away BY RIVER BUS: North Greenwich Pier, a 7-minute walk away. BY AIR (driving distance): London City Airport – 20 minutes London Gatwick Airport – 70 minutes London Heathrow Airport – 90 minutes
Yes, we have a rate for a superior room inclusive of breakfast and VAT of £269. Availability is limited, please book directly here.
Yes, car parking charges apply as follows:
  • £15 up to 12 hours
  • £24 for stays between 12 and 24 hours
In the weeks leading up to the event, we’ll send out a pre-event survey – please specify in your response any dietary needs or allergies. You can also let us know by sending an email to x4europe@qualtrics.com
The recommended attire for X4 London is business casual.
The safety of X4 attendees is our number one priority. Qualtrics is closely monitoring the Coronavirus (COVID-19) developments and will take immediate action where needed with guidance from the World Health Organisation, the NHS, and local authorities.
If you have any other questions or suggestions, email x4europe@qualtrics.com