Discover how the world’s most iconic brands create breakthrough experiences by uncovering unique and actionable insights.
More big-name speakers
More expert masterclasses
More industry leaders
More entertainment
We’re back for another year.
And we’re going big for 2019.
Build your network and connect with your peers in a way you’ve never before experienced.
You asked us for more X4, and in 2019 we’re delivering. X4 is hitting the road. You’ll get speakers from some of the world’s biggest brands, a chance to network with other XM pioneers and join expert-led masterclasses to hone your skills.
Click on a city to find out more
Click on a city to find out more
Hear how some of Germany’s biggest brands create breakthrough experiences, all in one of Munich’s most original venues. You’ll be blown away by the big-name speakers...as well as our vertical wind tunnel. We hosted adidas and Deutsche Bank at an event in 2018, but in 2019 we’re - literally - taking things to another level.
Presentations will be in German or English
SEE MORE INFORMATIONThe original X4 in Europe - and in 2019, we’re going bigger than ever. Learn from world-famous brands like Google, Unilever and Allianz, and join masterclasses led by our in-house experts. Plus, hear incredible tales of adventure from our keynote Sir Ranulph Fiennes.
SEE MORE INFORMATIONLearn from some of France’s biggest brands about how you can create breakthrough experiences. Plus join inspiring masterclasses with industry pioneers and like-minded XM professionals. At our last event in Paris we hosted Air France-KLM - and the great feedback you gave us means we’re going even bigger and better for 2019.
Presentations will be in French or English
SEE MORE INFORMATIONGet the inside story on how some of the most famous brands in Sweden created breakthrough experiences. In 2019, we’re bringing X4 to Stockholm for the very first time. Expect huge global brands, industry leaders and expert-led masterclasses, plus the chance to network with other experience pioneers. In past events in Sweden, we’ve hosted BMW and Grundfos.
SEE MORE INFORMATIONBe inspired to create ‘wow’ moments for your customers and employees, with stories from some of the biggest brands in the Netherlands and XM industry leaders. When we were in Rotterdam in 2018 with KLM and VodafoneZiggo, we received incredible feedback - and demands for even more X4. In 2019, we’ll be doing just that.
Presentations will be in Dutch or English
SEE MORE INFORMATIONTransform your organisation with experience management, as we host some of Italy’s biggest brands during our first visit to Milan. Plus, learn from the experts during in-depth masterclasses, and network with like-minded experience leaders. We can’t wait to explore the future of experience management in Italy’s city of the future.
Presentations will be in Italian or English
SEE MORE INFORMATIONDiscover how you can create breakthrough experiences that turn your customers into fans and your employees into ambassadors. We’re bringing the X4 show to Spain for a first-of-its-kind event in the country. Over 15,000 people around the world attend X4 events - and now, because of popular demand, the big show is coming to Madrid.
Presentations will be in Spanish or English
SEE MORE INFORMATIONHear how some of Germany’s biggest brands create breakthrough experiences, all in one of Munich’s most original venues. You’ll be blown away by the big-name speakers...as well as our vertical wind tunnel. We hosted adidas and Deutsche Bank at an event in 2018, but in 2019 we’re - literally - taking things to another level.
Presentations will be in German or English
SEE MORE INFORMATIONThe original X4 in Europe - and in 2019, we’re going bigger than ever. Learn from world-famous brands like Google, Unilever and Allianz, and join masterclasses led by our in-house experts. Plus, hear incredible tales of adventure from our keynote Sir Ranulph Fiennes.
SEE MORE INFORMATIONLearn from some of France’s biggest brands about how you can create breakthrough experiences. Plus join inspiring masterclasses with industry pioneers and like-minded XM professionals. At our last event in Paris we hosted Air France-KLM - and the great feedback you gave us means we’re going even bigger and better for 2019.
Presentations will be in French or English
SEE MORE INFORMATIONGet the inside story on how some of the most famous brands in Sweden created breakthrough experiences. In 2019, we’re bringing X4 to Stockholm for the very first time. Expect huge global brands, industry leaders and expert-led masterclasses, plus the chance to network with other experience pioneers. In past events in Sweden, we’ve hosted BMW and Grundfos.
SEE MORE INFORMATIONBe inspired to create ‘wow’ moments for your customers and employees, with stories from some of the biggest brands in the Netherlands and XM industry leaders. When we were in Rotterdam in 2018 with KLM and VodafoneZiggo, we received incredible feedback - and demands for even more X4. In 2019, we’ll be doing just that.
Presentations will be in Dutch or English
SEE MORE INFORMATIONTransform your organisation with experience management, as we host some of Italy’s biggest brands during our first visit to Milan. Plus, learn from the experts during in-depth masterclasses, and network with like-minded experience leaders. We can’t wait to explore the future of experience management in Italy’s city of the future.
Presentations will be in Italian or English
SEE MORE INFORMATIONDiscover how you can create breakthrough experiences that turn your customers into fans and your employees into ambassadors. We’re bringing the X4 show to Spain for a first-of-its-kind event in the country. Over 15,000 people around the world attend X4 events - and now, because of popular demand, the big show is coming to Madrid.
Presentations will be in Spanish or English
SEE MORE INFORMATION
Sir Ranulph
Fiennes
Explorer //
Ryan
Smith
CEO and co-founder //
Qualtrics
Julie Larson
Green
Chief Experience Officer //
Qualtrics
Stan
Sthanunathan
EVP, Consumer Insights //
Unilever
Felicity
Holdgate
Global Director of Customer Experience //
Allianz
Bruce
Temkin
Head of the XM Institute //
Qualtrics
Kristin
Arnold
UX Research Director //
Google
Nan
Russell
XM Scientist //
Qualtrics
Alexandra
White
Data Manager //
London Business School
Abdul
Dezkam
Commercial Excellence & Insights //
Grundfos
Simon
Daly
Head of Engagement //
Three
Justin
Conry
Head of Transformation //
Three Ireland
James
Scutt
Director of CX //
Post Office
Sebastian
McClintock
Director, Customer Experience //
Delivery Hero
Professor Jen
Shang Sargeant
Professor of Marketing //
The Philanthropy Centre
Kate
Clarke
Head of Insight //
News UK
Leonie
Brown
XM Scientist //
Qualtrics
Sarah
Marrs
XM Scientist //
Qualtrics
Sally
Winston
XM Scientist //
Qualtrics
Carol
Haney
XM Scientist //
Qualtrics
mainstage
speakers
Innovators, industry leaders and some of the world’s biggest brands will share their stories about crafting famous breaththrough experiences.
networking,
naturally
Mix and mingle with industry game-changers and like-minded experience leaders.
world-class
entertainment
Enjoy the award-winning Showstoppers, an improv troupe that'll create a brand new musical using your suggestions.
Nan Russell, XM Scientist // Qualtrics
Myths, mistakes and misconceptions in CX today
Leonie Brown, XM Scientist // Qualtrics
CX masterclass: customer journey mapping
Carol Haney, XM Scientist // Qualtrics
CX masterclass: behavioural economics
Mark O'Mailley, Customer Experience Strategy Manager // ScotRail
Building a modern, customer-centric railway service
Alexandra White, Data Manager // London Business School
One survey to rule them all: Small details for the big picture
Stan Sthanunathan, Executive Vice President CMI // Unilever
From 'What?' to 'So What?' to 'Now What?': Turning insights into action
Too many brands are insight rich and action poor. Unilever shows you practical ways to turn insights into action by going from "What?" to "So What?" To "Now What?
James Scutt, Director of CX // Post Office
From parcels to mortgages: How the Post Office is transforming its CX, everywhere
Sebastian McClintock, Director Customer Experience // Delivery Hero
From zero to hero: How Delivery Hero creates an amazing takeaway experience
Darren Henry, Head of Insight & MI // Atos
It’s time to move away from just looking at customer feedback
Many companies talk about ‘big data’ and what they can do with it. But Atos’ viewpoint is that, while significant advances have been made in end-user experiences, experience management analytics have lagged behind in terms of joining data sets together. Darren will take you through Atos' experiences of knitting behavioural, channel and feedback data together, so that stakeholders can make informed data-led decisions that improve customer experience and operational efficiency.
Aaron Suppel, Senior Product Owner // American Express
The 3 pillars of transformation
Simon Daly, Head of Engagement // Three UK
Simon Daly, Head of Engagement // Three UK
Kristin Arnold, UX Research Director // Google
Turning mundane tasks into breakthrough product experiences
Google’s products are designed to be smart and personal by leveraging Google’s vast investment in AI. Learn about the research, stories, and outcomes that have helped G-Suite evolve to become a massively personal and scalable product experience. Within G Suite, our goal is to elevate human accomplishment, so we focus on how we can use AI in a way that is both personal, and helps people accomplish their most important tasks more quickly and easily.
Ximo Soler, SVP, Global Digital Strategy and Innovation // Randstad
Ximo Soler, SVP, Global Digital Strategy and Innovation // Randstad
Kate Clarke, Head of Insight // News UK
Binary | Feelings: How News UK combines survey and behavioural data
Felicity Holdgate, Global Director of Customer Experience // Allianz
B2B CX principles: How to gather feedback, analyse results and close the loop
Bruce Temkin, Head of XM Institute // Qualtrics
The path to mastering XM across your enterprise
Justin Conry, Head of Transformation // Three Ireland
‘Let me get a human for you’ - customer service in the age of AI
Sidonie Kingsmill, Customer Director // HM Courts & Tribunals Service
Transforming the court experience: How HMCTS is making justice feel more human
Abdul Dezkam, Commercial Excellence & Insights // Grundfos
Measuring customer experience across the customer journey
Professor Jen Shang Sargeant, The Philanthropy Centre //
Saying thank you properly: The key to boosting donor engagement
This year we are delighted to host you at the InterContinental at the O2 which is located at 1 Waterview Dr, London SE10 0TW.
Registration for X4 London opens at 8:30am on the 17th April - check in early to avoid the queues and enjoy breakfast with us before the mainstage events begin.
This event is free to attend for leaders in customer experience, HR, marketing, product development and brand management.
LONDON UNDERGROUND:
North Greenwich, 5 mins walk
RIVERBUS:
North Greenwich Pier, 7 mins walk
BY AIR: (driving distance)
London City Airport, 20 mins
London Gatwick Airport, 70 mins
London Heathrow Airport, 90 mins
Car parking charges apply as folows:
£15 up to 12 hours
£24 for stays between 12 and 24 hours
£24 for stays in excess of 24 hours
In the weeks leading up to the event, we’ll send out a pre-event survey - please specify in your response any any dietary needs or allergies. You can also let us know by sending an email to x4europe@qualtrics.com
The recommended attire for X4 London is business casual.
If you have any other questions or suggestions, email x4europe@qualtrics.com
Presentations will be in French or English
Speaker annoucements coming soon!
mainstage
speakers
Innovators, industry leaders and some of the world’s biggest brands will share their stories about crafting famous breaththrough experiences.
networking,
naturally
Mix and mingle with industry game-changers and like-minded experience leaders.
Confirmed date in June coming soon!
The venue will be annouced shortly. It will be a beautiful city centre location.
Presentations will be in French or English
This event is free to attend for leaders in customer experience, HR, marketing, product development and brand management.
In the weeks leading up to the event, we’ll send out a pre-event survey - please specify in your response any any dietary needs or allergies. You can also let us know by sending an email to x4europe@qualtrics.com
The recommended attire for X4 on Tour is business casual.
If you have any other questions or suggestions, email x4europe@qualtrics.com
Presentations will be in German or English
Speaker annoucements coming soon!
mainstage
speakers
Innovators, industry leaders and some of the world’s biggest brands will share their stories about crafting famous breaththrough experiences.
networking,
naturally
Mix and mingle with industry game-changers and like-minded experience leaders.
We are delighted to host you at the Jochen Schweizer Arena which is located at Ludwig-Bölkow-Allee 1, 82024 Taufkirchen near Munich.
Presentations will be in German or English
This event is free to attend for leaders in customer experience, HR, marketing, product development and brand management.
In the weeks leading up to the event, we’ll send out a pre-event survey - please specify in your response any any dietary needs or allergies. You can also let us know by sending an email to x4europe@qualtrics.com
The recommended attire for X4 on Tour is business casual.
If you have any other questions or suggestions, email x4europe@qualtrics.com
Presentations will be in Italian or English
Speaker annoucements coming soon!
mainstage
speakers
Innovators, industry leaders and some of the world’s biggest brands will share their stories about crafting famous breaththrough experiences.
networking,
naturally
Mix and mingle with industry game-changers and like-minded experience leaders.
Confirmed date in May coming soon!
The venue will be annouced shortly. It will be a beautiful city centre location.
Presentations will be in Italian or English
This event is free to attend for leaders in customer experience, HR, marketing, product development and brand management.
In the weeks leading up to the event, we’ll send out a pre-event survey - please specify in your response any any dietary needs or allergies. You can also let us know by sending an email to x4europe@qualtrics.com
The recommended attire for X4 on Tour is business casual.
If you have any other questions or suggestions, email x4europe@qualtrics.com
Presentations will be in Spanish or English
Speaker annoucements coming soon!
mainstage
speakers
Innovators, industry leaders and some of the world’s biggest brands will share their stories about crafting famous breaththrough experiences.
networking,
naturally
Mix and mingle with industry game-changers and like-minded experience leaders.
Confirmed date in May coming soon!
The venue will be annouced shortly. It will be a beautiful city centre location.
Presentations will be in Spanish or English
This event is free to attend for leaders in customer experience, HR, marketing, product development and brand management.
In the weeks leading up to the event, we’ll send out a pre-event survey - please specify in your response any any dietary needs or allergies. You can also let us know by sending an email to x4europe@qualtrics.com
The recommended attire for X4 on Tour is business casual.
If you have any other questions or suggestions, email x4europe@qualtrics.com
Presentations will be in Dutch or English
Speaker annoucements coming soon!
mainstage
speakers
Innovators, industry leaders and some of the world’s biggest brands will share their stories about crafting famous breaththrough experiences.
networking,
naturally
Mix and mingle with industry game-changers and like-minded experience leaders.
Confirmed date in June coming soon!
The venue will be annouced shortly. It will be a beautiful city centre location.
Presentations will be in Dutch or English
This event is free to attend for leaders in customer experience, HR, marketing, product development and brand management.
In the weeks leading up to the event, we’ll send out a pre-event survey - please specify in your response any any dietary needs or allergies. You can also let us know by sending an email to x4europe@qualtrics.com
The recommended attire for X4 on Tour is business casual.
If you have any other questions or suggestions, email x4europe@qualtrics.com
Speaker annoucements coming soon!
mainstage
speakers
Innovators, industry leaders and some of the world’s biggest brands will share their stories about crafting famous breaththrough experiences.
networking,
naturally
Mix and mingle with industry game-changers and like-minded experience leaders.
We are delighted to host you at the Grand Hotel which is located at Södra Blasieholmshamnen 8, 103 27 Stockholm.
The event will be in English
This event is free to attend for leaders in customer experience, HR, marketing, product development and brand management.
In the weeks leading up to the event, we’ll send out a pre-event survey - please specify in your response any any dietary needs or allergies. You can also let us know by sending an email to x4europe@qualtrics.com
The recommended attire for X4 on Tour is business casual.
If you have any other questions or suggestions, email x4europe@qualtrics.com