More to be announced



Digital Anthropologist /
New York Times Best-Selling Author



Head of EX /



Managing Director, EMEA /



President /



President & CEO /

4 Tracks

10+ Keynotes

1K+ Attendees

1 Day

Qualtrics Customer Logo wall

You're in good company

You're in good company

Practical knowledge.
Inspirational experiences.
Real-world innovation.

X4 is an unforgettable event experience dedicated to helping leaders at the world's
most successful organisations unlock the value in experience management (XM)
by deeply connecting with their customers and employees. Hear inspirational stories
about the programs and technologies behind some of the most iconic success stories.

You'll leave energised, informed and prepared to drive immediate change at your organisation.

Register Now


Customer Experience

Customer Experience Tracks image

Hear how some of the world’s biggest brands are optimizing their customer experience to break down channel silos; and deliver digital, in-person, and care journeys that drive down operating costs and improve customer loyalty.

Employee Experience

Employee Experience Tracks image

Join the world’s top HR leaders to uncover how they’re using powerful new tools and methodologies to drive engagement, reduce attrition, and deliver better experiences to their employees.

Strategy & Research

Strategy & Research Tracks image

Join research leaders at the world’s most successful brands and dive deep into the tools, the technology, and techniques that are helping them get closer than ever to their customers.

Experience Management

Experience Management Tracks image

Hear from leading experts on how to adopt the latest technologies and practices that are changing Experience Management (XM) as we know it.

  • Customer Experience
  • Employee Experience
  • Strategy & Research
  • Experience Management


08:45AM BST

Registration Opens

Registration Opens

09:00AM-10:00AM BST



10:00AM-12:00PM BST

Mainstage Keynotes

Mainstage Keynotes

12:00PM-1:15PM BST



1:15PM-3:00PM BST

Breakout Sessions

Breakout Sessions

3:00PM-3:30PM BST

Coffee Break

Coffee Break

3:30PM-4:45PM BST

Mainstage Keynotes

Mainstage Keynotes

4:45PM-6:30PM BST

Evening Reception

Evening Reception

Experience more at X4

Practitioner-led breakout sessions

Learn from the best of the best with customer-led case studies from the world’s most loved brands. Throughout the afternoon, soak up inspiration, tips, and practical advice from the companies delivering breakthrough business results with Experience Management.

Presenters on stage at X4 London
Attendees networking at X4 Summit

Connect with 1500+ XM leaders

Share stories, ideas, and get support from the world’s largest XM community. This is your network to lean on, learn from, and be inspired by as you make your moves to re-tool your organisation for experiences that drive growth in 2024 and beyond.

Product expert
help desk

Develop and grow your XM programs with one-to-one sessions and tailored recommendations from our experts. Bring your questions and log-ins, and our team will open up your program, analyse your XM initiatives, and uncover areas of opportunity.

Qualtrics staff meeting with attendees at X4 London
An X4 employee demonstrating how the Experience Management platform works

See the XM platform in action

From XM for Customer Frontlines, to XM for People Teams or Strategy and Research, you can see exactly how our AI-powered software works and how it can help. And if you have any questions, our experts will be on hand to help.






Qualtrics, the world’s No. 1 Experience Management (XM) provider and creator of the XM category, is changing the way organisations manage and improve the four core experiences of business—customer, employee, product, and brand. Over 18,000 organisations around the world are using Qualtrics to listen, understand, and take action on experience data —the beliefs, emotions, and intentions that tell you why things are happening, and what to do about it. The Qualtrics XM Platform™ is a system of action that helps businesses attract customers who stay longer and buy more, engage employees who build a positive culture, develop breakthrough products people love, and build a brand people are passionate about. To learn more and for a free account, please visit qualtrics.com.
June 6, 2024
X4 LDN will be hosted at the Barbican Centre, London, EC2Y 8DS
X4 is an unforgettable event experience dedicated to helping you and your organisation use Experience Management (XM) to keep customers and employees (and keep them happy!), drive down operating costs, and deliver experience breakthroughs. Here’s what to look forward to:

  • Leading brands will share the ways they’ve been able to drive growth and operational excellence using XM,
  • Building authentic connections with some of the most accomplished people in your field,
  • Returning home with the inspiration to help grow and transform your organisation and a practical roadmap to go do it.
While X4 will definitely have plenty of opportunities for Qualtrics users to increase their skills and knowledge concerning our products, there’s plenty for those who don’t use our platform yet. Many of the mainstage and breakout sessions feature thought leadership and practical advice from the world’s biggest companies and some of the biggest names in customer experience, customer service, HR, product design, brand management, and market research.
All X4 attendees are asked to review and confirm they have reviewed the X4 Event Terms and Conditions, including without limitation, the information about the risks of COVID-19 in Section 10 thereof. Prior to entering the conference venue, attendees shall ensure they are not currently experiencing any of the symptoms of COVID-19. No one is permitted entry to X4 who is not in full compliance with event health & safety requirements.
No, X4 is a highly experiential event and will not be digitally streamed for external facing customers, prospects, or attendees.
All X4 attendees need to have a ticket. Tickets include access to all mainstage, breakout, networking activities, and entertainment sessions.
Specific slides and materials will be available online to attendees post-X4.
Your X4 pass includes a day of keynotes, breakout sessions, networking, entertainment, music, and catering.
Located in the heart of London, The Barbican is within walking distance of several tube and train stations and bus routes. If you are arriving by…

Tube or Train

Your nearest stations are:

  • Barbican: 4 min walk; Hammersmith & City, Metropolitan, Circle lines.
  • Moorgate: 7 min walk; Hammersmith & City, Metropolitan, Circle, Northern lines.
  • Farringdon: 8 min walk; Elizabeth line; Hammersmith & City, Metropolitan, Circle lines; Thameslink.
  • St Paul's: 11 min walk; Central line.

Bus Route 153 runs directly past the Barbican along Chiswell Street. Alight at 'Silk Street'. The Barbican is also close to Bus Route 4 and 56 which serve Barbican tube station.


You can also walk to the Barbican within 30 minutes from much of central London.


Car parking is available if you are travelling by car and can be booked in advance. See more details on the Barbican website here.
Registration opens at 8:45AM via the Silk Street building entrance.
No, sessions will be in English only.
Stop by the Info desk near event check-in and we'll be happy to help.
Contact x4-london@qualtrics.com and we'll be happy to answer your questions.