Experience Management starts at XM Institute
XM Institute is your trusted source for building and advancing best-in-class customer and employee experience management programs to modernize experiences. Our mission is to empower you with research, best practices, thought leadership and skills to deliver strategic and economic value to your organization and lead the future of Experience Management.
Featured
Research
Consumer Journeys Needing Improvement, 2025
Article
How to incorporate three categories of AI into your XM efforts
Research
The State of Customer Experience Management, 2025
Research
ROI of customer experience, 2024
Research
ROI of customer experience, 2023
Research
How success, effort, and emotion affect customer loyalty, 2022
Research
Consumer and employee attitudes toward AI
Research
Bad experiences across 20 industries, 2025
Research
Areas for customer experience improvements
Research
Global executive study: the state of Experience Management
Ebook
Worksheet: Map XM stakeholders
Ebook
Worksheet: Identify strengths and gaps in your XM communications plan
Ebook
Worksheet: Identify strengths and gaps in your strategy for XM change
Ebook
Worksheet: Assess your employee-engaging leadership behaviors
Ebook