RESEARCH
Consumer and employee attitudes toward AI
Consumer and employee attitudes toward AI
As part of Qualtrics’ and Qualtrics XM Institute’s global employee and global consumer studies, respondents shared their concerns about artificial intelligence (AI), their comfort using AI to complete five common consumer activities, and their desire to use AI to complete seven common employee activities. From their responses, we were able to understand the global appetite for artificial intelligence.
In this report, you'll learn
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Consumers in most countries think AI will have a positive impact on society
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Consumers are most concerned about the lack of a human being to connect with
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There is no one-size-fits-all approach to AI
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Appetite for AI support varies
