User experience, user-approved
Bring your users into the fold, UX research and insight tools that help the world’s best businesses shape data-driven experiences. Use customisable surveys, video feedback, and advanced analytics to make informed decisions that improve user satisfaction and product effectiveness.
The world's
best brands
choose
Qualtrics
Today's reality
Costly and extensive process
Balance between limited budgets and manpower vs. extensive and in-depth UX and product development process.
Higher user expectation
Users expect seamless, intuitive, and personalised experiences.
Rapidly changing markets
The need to innovate continuously and deliver products that stand out in the market.
With Qualtrics User Experience Research you can
- Conduct qualitative and quantitative UX research on one platform
- Gather nuanced, real-time video and audio feedback and identify sentiment, key issues and opportunities
- Incorporate powerful Generative AI into your video analysis to summarize the most critical insights
- Recruit participants directly from your customer base and utilize opt-in customer panels or communities
Conduct UX research, more effectively and efficiently
Our world-class UX research tools empower you to seamlessly integrate quantitative and qualitative methods into your product development. By uncovering experience gaps through effective testing, you can transform actionable insights into impactful digital experiences that resonate with users.
- Use our expert methodologies to test concepts, prototypes, and campaigns for in-depth UX insights
- Conduct unmoderated usability tests, card sorting, and moderated sessions for speedy product iterations
- Leverage video feedback and user interviews alongside surveys to capture rich, qualitative insights
Audiences on-demand, insights on tap
Expand your reach with immediate access to audiences and easily build and maintain your own research panel.
- Access diverse audiences segmented by demographics and market for targeted testing and feedback
- Use our expert AI-driven automated summaries to quickly distil insights from user feedback
- Leverage intuitive dashboards that visualise data trends alongside customisable video highlight reels for actionable insights
Unlock nuanced feedback, scaled and streamlined
Bring consumers’ thoughts and feelings to life by empowering respondents to describe their experience in their own words. Our sophisticated machine learning captures and analyses what was said to provide deeper insights.
- Gather instant feedback from participants, enabling rapid identification of sentiment, key issues and opportunities for improvement
- Real-time interaction fosters more dynamic and engaging responses, leading to richer data
- Customisable video highlight reels bring data to life and drive informed decisions
research
2024 Market Research Trends
2024 Market Research Trends
Advances in artificial intelligence (AI) have dramatically expanded the speed, efficiency, and scale of research capabilities, giving businesses the data they need to make smarter, effective business decisions.
We spoke to more than 3,000 researchers in 14 countries around the world to discover what trends are shaping the year ahead.
Enhanced strategic decision making, simplified
Harness the power of Gen AI, cutting-edge machine learning, and the latest in natural language processing to enhance decision-making and strategic insights.
- Incorporate powerful Generative AI into your video analysis to summarise the most critical insights
- Enable an automatic overall summary of all the videos you are collecting in a project
- Identify specific video quotes that ladder up to the primary themes
Custom inputs, critical outcomes
Focus on critical processes to deliver actionable insights that drive meaningful change. With Qualtrics, you can configure customised workflows that reflect your specific research needs, incorporating options for evaluation, management, and subject-specific requirements.
- Configure bespoke workflows in Qualtrics to align with your unique research objectives and processes
- Use versatile options for evaluation and management to gain targeted insights and drive effective change
Hear from organisations redefining their market research
Hear from organisations redefining their market research
The Qualtrics platform allows for quick, scalable analysis that can be easily shared across our organisation to make fast decisions and support the intuition that has underpinned our success to date, We can share insights across our ops, finance, culinary and tech teams to more deeply understand what people love about our food and ensure that our guest experience both in stores and over digital channels like our app and website meets and exceeds their expectations
Sr. Director Consumer Insights and Action
30%
increase in likelihood to recommend
Upgrade your programs with flexible, scalable plans
Upgrade your programs with flexible, scalable plans
User Experience Research FAQs
What does the Qualtrics User Experience Research solution do?
What does the Qualtrics User Experience Research solution do?
Our solution brings together comprehensive user testing capabilities and rich user insights in one powerful platform — giving you everything needed to create exceptional experiences. Transform how you understand and improve your products by capturing authentic user interactions and feedback.
What features make UX research easier?
What features make UX research easier?
Whether you're running moderated sessions or scaling unmoderated testing, our integrated dashboard puts all your research tools and results in one place - making UX research much easier. Get straight to meaningful insights with customisable surveys, video feedback capture, and AI-powered analytics that surface key themes automatically.
Why choose an all-in-one UX research platform?
Why choose an all-in-one UX research platform?
So you can stop jumping between disconnected tools and start seeing the complete picture. By bringing qualitative and quantitative research together in one platform that integrates seamlessly with your existing systems, you can scale research effectively, break down silos, and turn insights into action faster.
How does this solution help with usability testing?
How does this solution help with usability testing?
Our solution understands exactly how users interact with your products and pinpoints opportunities to optimise the user experience. Run both moderated and unmoderated tests to measure task completion, identify friction points, and validate design improvements — all from one intuitive platform.
How does it handle feedback collection and analysis?
How does it handle feedback collection and analysis?
While you gather rich user feedback through surveys and video, our AI-powered analytics uncover the insights that matter. Create compelling highlight reels, track key metrics, and visualise trends in real-time through interactive dashboards that combine qualitative and quantitative data.
Does Qualtrics support accessibility testing?
Does Qualtrics support accessibility testing?
Absolutely. You can build products that work for everyone by systematically evaluating accessibility. Collect targeted feedback from diverse user groups, benchmark against standards, and identify concrete ways to make your experiences more inclusive.
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