Product Development | Qualtrics

Product Development Research

Product research helps you test and refine your concepts to transform them into successful products and services that buyers want and are willing to pay for.

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By understanding the needs and wants of your customers, and having a pulse on the competitive nature and environment of your market, product research determines the difference between product success and failure—both at launch and throughout the product life cycle. At it's core, product research helps uncover unmet product needs, identifies product feature development opportunities, and identifies awareness and preferences around a particular product.


User experience research

User experience (UX) research uncovers the behaviors, needs, and motivations of users through observation techniques, task analysis, and other feedback methodologies. The field of user experience has a wide range of research methods available, ranging from tried-and-true methods such as lab-based usability studies to those that have been more recently developed, such as unmoderated online UX assessments.

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Pricing research

Too often companies price products and services according to internal discretion instead of gauging market demand and researching the value. Pricing research helps companies determine the optimum price point to maximize profit, revenue, or market share by discovering what customers are willing to pay. This type of research is also relevant for understanding when and where to provide consumers with a pricing discount.

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Product satisfaction and loyalty

Product satisfaction and loyalty research helps organizations better understand their products, measure satisfaction and usage, and discover ways to improve the product experience. Surveys may be conducted using a variety of channels, including email, SMS, and over the phone. Product satisfaction is a prerequisite for brand satisfaction, so product satisfaction performs double duty as an important part of your brand equity research.

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Concept testing

As businesses and organizations look to launch a product or invest in development of an idea, concept testing helps them evaluate consumer response to an idea before developing a new product or offering. Concept testing is a valuable step to identify perceptions, wants, and needs associated with a potential product or service.

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