XM Knowledge Base
XM Solution Automated Project
Concept Testing Program
Capture real-time feedback on your product concept early in your development by evaluating the strengths and weaknesses of potential products or services. ideas.
Core Experience
Product Experience
Created By
Qualtrics
COST
Included with License
Methodology
Monadic and Sequential Monadic
The concept testing program allows you to test product concepts early on in their development to prioritize your research and development investments on the most promising products and services.
Concept testing is a valuable step to identify perceptions, wants and needs associated with a product or service. Create a concept database to easily compare which concepts are most likely to turn into breakthrough products.
Outcomes Delivered
- Identify your strongest and weakest product concepts
- Surface areas for optimization before launch
- Understand how different groups react to product concepts
Category Tags
Choose the right methodology
Choose either monadic (one concept test) or sequential monadic (multiple concept tests) methodologies. Leverage a pre-built, expert-designed survey to help you get the right insights.
Understand purchase intent
Understand which concept your target audience will be most likely to purchase.
Build your own concept testing library
Automatically view all of your concepts via a pre-built dashboard to understand how new concept tests compare and identify which concepts are likely to perform well in the market.
What You Get
Expert-built Surveys
An expert-built concept test survey template preloaded with the right questions to help you save time and get results faster.
- Ph.D. designed methodology
- Prebuilt logic and survey structure
- Automated workflow
Response Recommendations
A recommended number of respondents to maximize confidence in your data, specific to your project design. For concept testing, the number of respondents is typically based on the approach and number of concepts.
We make it easy to get responses:
- Upload your own contacts
- Purchase respondents directly in Qualtrics
Prebuilt Dashboard
Get instant analysis of your data. Pre-built dashboards help you spend less time analyzing data, and more time delivering results.
- Instant analysis of your data
- Easy to understand results
- Expert designed charts and graphs
- Dashboard format for easy sharing and comparison
Additional Resources
Solution Details
Required License: DesignXM
Languages
English
Category Tags
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