Integration

Marketo

Get deeper insights by personalizing your Qualtrics surveys with a seamless integration to your customer and prospect lists in Marketo

COST

Custom Quote

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CORE EXPERIENCE

Customer Experience

CREATED BY

Qualtrics

Uncover key insights about prospects and customers at each stage of the marketing funnel, with a seamless connection that allows you to send personalized Qualtrics surveys to contact lists in Marketo.

IMPROVED PROCESSES

Pinpoint customer needs and incorporate customer feedback into marketing and sales processes.

ACTIONABLE INSIGHTS

Understand where your customer/prospect is in the funnel and get insights into how you can help your customers progress at any touch point.

RESPONSIVE DESIGN

Surveys are automatically formatted to look great on any device, regardless of screen size.

EASE OF USE

Qualtrics’ wide range of question types and survey flows expand the available options for soliciting feedback at each stage of the sales funnel.

OUTCOMES DELIVERED

  • Uncover key insights about prospects
  • Increase conversion rates
  • Manage over surveying contacts

CATEGORY TAGS

Customer ExperienceIntegrations

Contact Mapping

Create personalized URLs based on Marketo lists then distribute your surveys through Marketo using embedded data from fields in your Marketo database

How the Marketo integration works

  1. When you’re ready to distribute a survey from Qualtrics, just select your Marketo list or smart list from within the Qualtrics XM Platform
  2. Qualtrics will automatically generate personal survey links, identifiable to each member of your list, and automatically send them back to Marketo
  3. Distribute your survey right from the Marketo platform

Features & Benefits

  • Save time and exporting by sending surveys to your Marketo contact lists directly from Qualtrics
  • Personalize your surveys and feedback by generating unique links for each member of your Marketo list
  • Improve the performance of campaigns
  • Eliminate survey overload with your customers by distributing all your surveys through Marketo

Additional Resources

  1. Qualtrics support documentation for Marketo
  2. Qualtrics on the Launchpoint Directory

SOLUTION DETAILS

Required License: Research Core 3+, Customer Experience 1+ or Employee Experience 1+

The integration is an add-on feature not included in the standard Qualtrics license. Please contact your Qualtrics Account Executive for more information.

LANGUAGES

English

CATEGORY TAGS

Customer ExperienceIntegrations