Skip to main content
Qualtrics Home page

Leading Education Organizations Choose Qualtrics to Improve Student Retention and Learning Outcomes

Last updated:  July 28, 2022

PROVO, Utah & SEATTLE (July 28, 2022) – Qualtrics (Nasdaq: XM), the leader and creator of the experience management category, today announced that a diverse group of education organizations, including the New York City Department of Education and Washington State University, selected its experience management solutions in the second quarter of 2022 to create exceptional experiences across the educational journey.


“Student, faculty and staff expectations are on the rise as institutions compete to attract and retain students and talent,” said Lee Perlis, vice president of higher education strategy and solutions at Qualtrics. “A growing number of schools recognize the value of experience management and the urgent need to sense and respond to evolving expectations in this time of uncertainty.”


K-12 schools and universities are seeking better strategies to understand enrollment numbers. Qualtrics XM™ solutions help institutions make data-driven decisions by providing a holistic view of student and staff experiences with real-time insights that illuminate a path to action. With Qualtrics, education institutions are able to listen with empathy, understand key patterns and preferences and act on insights that take into account diverse and complex individual needs. The result is more enriching experiences for students and employees and better outcomes in terms of recruitment and retention.


The following organizations chose Qualtrics in the second quarter to better understand and improve student experiences.


As part of a strategic plan to create a better student environment on campus, Washington State University is committed to improving the entire student lifecycle from application to alumni engagement. Due to the ongoing mental and physical challenges students are facing because of the pandemic, the school has a special focus on improving its student health services, making it easier to find information about what’s available, book appointments and access the right kind of help. By renewing and expanding on its existing Qualtrics program, Washington State University aims to meet students where they are and take action on critical feedback to boost well-being.


Qualtrics grew with The New York City Department of Education (NYCDOE) in Q2, as NYCDOE continues to invest in using experience data and insights to drive actions in the Office of Student Enrollment. NYCDOE chose DesignXM and CX Foundational with the goal of delivering a better enrollment experience starting with post-application surveys and capturing feedback about enrollment processes.


San Antonio Independent School District, one of the largest school districts in Texas, renewed and expanded its relationship with Qualtrics in Q2, and will use Qualtrics solutions to make its schools safer and more supportive for students. In addition to supporting a comprehensive response to COVID, including facilitating participation in vaccination and testing opportunities, Qualtrics will help San Antonio schools to provide better social and emotional support to students through an assessment of its guidance and counseling services as well as track and improve campus security measures.


The University of Minnesota furthered its institution-wide experience management goals in Q2 by renewing its Qualtrics Core XM and EX solutions and adding CX solutions for student experience management. The school is working to better understand sense of belonging by listening to students, gaining new insights and enacting timely and effective interventions. By holistically improving belonging and inclusion, starting with first-year students and going beyond, The University of Minnesota aims to increase overall satisfaction and student success.


2U Inc., a leading online education platform company, uses Qualtrics to collect realtime student and faculty feedback throughout the online learning journey, from application to post-graduation. This past quarter, 2U renewed and expanded its relationship with Qualtrics to deploy CX solutions that integrate with its learning management system to provide proactive insights about student engagement and inform faculty about improving the student experience.


About Qualtrics XM for Education

With over 20 years of experience in education, Qualtrics now serves over 1,000 education institutions across K-12 and Higher Education around the world—including 99 of the top 100 business schools and over half of the top 50 U.S. school districts—helping them understand and improve the experiences they deliver. Qualtrics solutions are purpose-built to help leaders in education understand experiences across departments, take the right actions to attract and retain students and staff and increase engagement and success. Qualtrics’ XM for Education solutions uncover unique insights into the student journey and empower school leaders to close experience gaps—driving increases in enrollment, retention and graduation.

About Qualtrics


Qualtrics, the leader and creator of the experience management category, is changing the way organizations manage and improve the four core experiences of business—customer, employee, product and brand. Over 16,750 organizations around the world use Qualtrics to listen, understand and take action on experience data (X-data™)—the beliefs, emotions and intentions that tell you why things are happening, and what to do about it. The Qualtrics XM Platform™ is a system of action that helps businesses attract customers who stay longer and buy more, engage employees who build a positive culture, develop breakthrough products people love and build a brand people are passionate about. To learn more, please visit