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Qualtrics Ranked Top 10 Most Innovative Company in 2019 GRIT Report

Qualtrics named as a leader in every category including data and analytics, technology, and qualitative research

Last updated:  July 11, 2019

SALT LAKE CITY and SEATTLE, July 11, 2019 /PRNewswire/ — Qualtrics, the leader in experience management, was named one of the top 10 most innovative companies in the 2019 Greenbook Research Industry Trends (GRIT) report. In recognition of its innovative technology, Qualtrics ranked No. 8 on the Top 50 list traditionally dominated by research agencies and consultancies. The experience management company was also named a leader in every subcategory including Technology, Data and Analytics, Qualitative Research, Strategic Consultancy, and Full and/or Field Service Design.

The GRIT report is one of the most acclaimed and widely read reports outlining trends in the market research industry. Released by Greenbook, a leading market research publication, the 25th edition of the GRIT Report is based on feedback from insights professionals around the world, providing one of the most comprehensive and complete comparisons of the key players in the space.

“The GRIT recognition is a testament to the fact that we have the best technology in the market for conducting advanced research,” said Kelly Waldher, vice president of Research Core, Qualtrics. “Our vision is to modernize market research with powerful analytics, built-in predictive intelligence, and fully automated research workflows to unlock insights that power the experience economy.”

Qualtrics Research Core™, built on the Qualtrics XM Platform™, is used by millions of market researchers and experience management professionals across enterprises, governments, research agencies, and academic institutions. Through the XM Platform, Qualtrics helps organizations generate higher quality insights faster by adding automation to an otherwise time-consuming and expensive research process.

The full list can be viewed at

About Qualtrics
Qualtrics is the technology platform that organizations use to listen, understand, and take action on experience data, also called X-data™. The Qualtrics XM Platform™ is a system of action, used by teams, departments and entire organizations to manage the four core experiences of business—customer, employee, product and brand—on one platform. Over 10,000 enterprises worldwide, including more than 75 percent of the Fortune 100 and 99 of the top 100 U.S. business schools, rely on Qualtrics to consistently build products that people love, create more loyal customers, develop a phenomenal employee culture and build iconic brands. To learn more, please visit