Healthcare XM

Trusted across 41,000+ healthcare facilities, Qualtrics combines expert-designed surveys, unmatched benchmarks, decades of healthcare expertise, and AI-powered analytics tuned to clinical and patient language. Qualtrics connects every signal across patient, workforce, safety, brand, and digital experiences to reveal how each shapes the others and where action will have the greatest impact. The result is not just another dashboard - it’s the ability to simulate, predict, and trust the recommended, timely action that improves patient experiences and outcomes.

Healthcare organizations use Qualtrics to turn patient experience signals into measurable improvement. Acting on feedback in the moment, rather than a quarter later, helps teams raise satisfaction, address complaints before they become grievances, and remove friction across access, handoffs, and discharge. Better patient care experiences often lead to better health outcomes, and stronger HCAHPS performance can lift regulatory scores and reimbursement. Because patient, workforce, and operational data sit together, leaders also protect care team capacity and build the trust behind retention, referrals, and patient choice.

Qualtrics uses our wealth of healthcare data and expertise to develop healthcare-trained AI that identifies patterns across structured and unstructured experience signals, helping teams understand what is happening and where to focus. Governed workflows can route insights and recommended actions to the right person, preserving human review for decisions that require clinical, regulatory, or financial judgment. Enterprise security, data controls, auditability, and responsible AI governance help organizations adopt AI without losing the human context that earns patient and workforce trust.

Qualtrics captures signals across the full patient journey, including CAHPS and patient experience surveys, digital interactions, contact center calls, online reviews, complaints and grievances, rounding, post-discharge outreach, and patient portal feedback. These signals can also be connected with EMR, operational, workforce, safety, and brand data to create a more complete view of each experience.

Qualtrics turns connected, structured and unstructured signals into a behaviorally grounded understanding of patients and the moments that shape trust. Healthcare leaders can simulate how changes to access, care delivery, or discharge may affect different populations, predict which patients may encounter friction or disengage, and intervene while there is still time to change the outcome. By combining deep human context with timely, governed action, Qualtrics moves experience data beyond reporting to trusted outcomes.

Yes. Qualtrics connects with Epic and other EMR systems so experience data and clinical or operational data sit on one platform instead of in separate silos. That context lets teams see feedback alongside the visit, department, and care team it belongs to, and trigger follow-up automatically rather than by pulling lists. Connections also extend to HRIS, contact center, and digital systems, so patient, workforce, and operational signals can be analyzed together. Your implementation team scopes the specific integrations during onboarding.

Yes. Qualtrics is an approved HCAHPS vendor and runs CAHPS programs alongside modern, real-time patient listening on the same platform, so regulatory reporting and everyday improvement draw on one set of data instead of two. Teams also track eligibility and submission for Magnet, AHRQ's Survey on Patient Safety Culture, and Leapfrog. Because regulatory and real-time feedback sit together, improvements made in the moment can show up in the scores that influence reimbursement.

Patient and workforce experience are not separate programs. Qualtrics measures both on one platform, so leaders can see how workload, staffing, and team engagement show up in what patients say, and where burnout is putting care quality at risk. Continuous listening across the employee lifecycle, including rounding, onboarding, and pulses, surfaces the drivers of burnout and intent to stay by unit and role. Key driver analysis then shows which changes are most likely to improve retention and patient experience together.