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Translating Conjoints & MaxDiffs

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About Translating Conjoints & MaxDiffs

Products can have diverse consumers from all over the globe. It’s important to gather feedback from lots of different markets, and to appeal to respondents in their native language. You can translate Conjoint and MaxDiff projects so that they are accessible to respondents from all over.

Conjoint question in spanish

Qtip: Saving translation changes (both manual and imported) to an active Conjoint or MaxDiff project will erase the existing data from the analysis. See Editing an Active Conjoint or Editing an Active MaxDiff for more details.

Manually Editing Translations

This section goes over how you can translate each attribute by entering the translation in the field. This type of translation is best if you only have a few attributes, and should always be completed before you collect responses.

Attention: If you have demographic or other additional questions in your survey, the Survey Translation tool is where you translate these. This section only covers how to translate Conjoint and MaxDiff-specific content.
  1. Go to the Overview tab.
    navigating to overview then clicking modify features
  2. Select Modify Features.
  3. Go to the Translations section.
    translations selected to the left, list of attributes with fields for entering translations, above that a language dropdown
  4. Click Choose Languages and select Edit Languages.
  5. Select the languages you want to translate your conjoint or MaxDiff to.
    selecting checkboxes next to languages; close button in bottom-right
  6. Click Close.
  7. If you chose multiple languages, choose the one you want to work on first from the dropdown. You can only add translations for one language at a time.
  8. Enter the translated text in the corresponding fields.
  9. Click Save when you’re done entering all the translations.
    save button bottom-right
Qtip: Fields left blank will default to the survey’s default language. If you wrote your survey in English and don’t enter a French translation for “red,” then the option will be “red” in French.

Importing Translations

You can import multiple translations all at once as a spreadsheet instead of manually entering them into Qualtrics. When you import a translation, you are importing the translation for both the standard survey questions and the unique conjoint / MaxDiff content. Like manual translations, imported translations should be added before you collect any data.

Qtip: If you’re already inside the Translations section of your Attributes, you can also click Import/Export Translations to complete the steps below.

button is towards the top

Exporting a translation file

This step is important because it will provide you will a file template for your translations.

  1. Navigate to the Survey tab.
    clicking survey, then survey options, then translations
  2. Go to Survey options.
  3. Select Translations.
  4. Go to the Translation Overview.
    in the translation window, clicking translation overview
  5. Click Add Language and select the languages you wish to translate your Conjoint or MaxDiff project into.
    clicking add language
  6. Click the download translation button.
    clicking the download button in the translation window
  7. Select a format for the file.
    download translation window with green button bottom-right

    Qtip: In most cases, we recommend the Unicode Text (Excel) format. Like Unicode CSV, this can be opened in Excel. However, unlike Unicode CSV, Unicode Text understands and preserves non-ASCII characters (for example, 是 or ñ) when saved in Excel. For more information about non-ASCII characters in CSV/TSV files and troubleshooting tips, go to the CSV/TSV Upload Issues support page.
  8. Choose which languages to export. If you want to upload multiple at once, select All Languages.
  9. Click Download.
  10. Open the file in your preferred editor.
    Qtip: Unicode Text (Excel) will open in a text editor by default. Follow the steps below to properly open the file in Excel, or just right-click the file and choose to open it in Excel.

Opening a translation file in Excel

  1. Select Open from the File menu of Excel. This step may appear differently depending on the version of Excel you are using.
    Going to File and Open on Excel
  2. Select the file you’ve just downloaded. Depending on your version of Excel, you may need to view all file types, as highlighted below, before your file will appear.
    Opening a txt excel file
  3. Wait until a Text Import Wizard appears, then select Delimited.
    On the text import wizard, the field type is delimited and the import starts at row 1
  4. Select Tab as the delimiter on the second step.
    Delimiters is set to tab
  5. Make no changes on the third step and select Finish.
    finish button on lower-right

Editing the Downloaded Translation Files

Unicode Text (Excel) and Unicode CSV both have the following layout in Excel:

CSV of translation file

In these files, a row is provided for each item to be translated, with a column for the language downloaded.

XML can be opened in your preferred text editor and will have the following layout:

An xml doc of translations

In XML, an element is provided for each item to be translated. A child element is provided for each language downloaded.

Importing a translation file

  1. In the Translation Overview, click the upload translation button.
    clicking the import button in the translations window
  2. Click Browse to select the file you would like to import.
    Browse button, underneath is a series of previewed columns, green button in bottom-right

    Qtip: The import screen may only show the language you currently have pulled up in Translate Survey.
  3. Verify that the preview of the imported text is correct.
  4. Click Import.

Merging Translations

When you are importing a translation, removing rows removes those translations.

Example: Question 1 is translated, but Question 2 is not. You export your file for translation, and delete the rows that have Question 1’s translation. Then you translate Question 2. You import the file, but when it’s done uploading, now Question 2 is translated in your survey, but Question 1 is not!

However, if your survey is already partially translated, you probably don’t want to import all the content you’ve translated already, and would rather exclude those rows. Luckily you can do this – just upload the new translations and merge the two together.

  1. When importing your survey, click Show Options.
    Show Options blue link lower-left of upload window
  2. Select Merge updated translations.
    Merge translations option appears above translation preview and is a small checkbox

Note how in Step 1, Question 1 (in yellow) will revert back to English. But after we select Merge updated translations in Step 2, we only see Question 2’s translation, meaning it is the only question that will be affected by this translation import.

Available Language Codes

Whenever you need to specify the language for a participant, whether in a contact list, query string, or as the column header in a translation upload, you will need to use the correct language codes.

See the Available Language Codes support page.

In addition to going through the Overview tab, there are several other ways to access the translation tool. Essentially, you just need to navigate to where you edit your Attributes, and from there go to the Translations section.

Survey Tab

  1. Go to the Survey tab.
    the survey tab of a conjoint project. the configure conjoint questions button is in the survey builder
  2. Select Configure MaxDiff Questions / Configure Conjoint Questions.
  3. Go to the Translations section.
    translations page of attributes page

Survey Options

  1. Go to the Survey tab.
    clicking survey, then survey options, then translations
  2. Select Survey options.
  3. Click Translations.
  4. Question C1 will contain instructions redirecting you to the translations window.
    selecting question c1 and then go to maxdiff translation pagee
  5. Select Go to MaxDiff Translation page / Go to Conjoint Translation page.