XM Institute

The ideas shaping the future of
Experience Management.

Original research and expert perspectives that challenge conventional thinking,
show how experiences affect business performance, and help leaders put new ideas into practice.

XM Data and AI
eBook

Experience is the future of business

Article

$3 Trillion is at risk due to bad customer experiences in 2026

eBook

2026 Global Employee Experience Trends

Article

How building social capital transforms healthcare

Research

IT executives and XM

Research

HR executives and XM

Research

Infusing culture throughout the new employee journey

Ebook

15 Tips for engaging employees

Research

Creating and sustaining a customer-centric culture

Research

Capturing insights from online customer communities

Research

Employee experience trends 2022 | Asia-Pacific research report

Research

Employee experience trends 2022 | Americas research report

Research

How consumers choose which company to buy from

Research

Lessons in CX excellence 2018

Research

Consumer satisfaction and loyalty

Research

Measuring the impact of digital experiences