Experience Management starts at XM Institute

XM Institute is your trusted source for building and advancing best-in-class customer and employee experience management programs to modernize experiences. Our mission is to empower you with research, best practices, thought leadership and skills to deliver strategic and economic value to your organization and lead the future of Experience Management.

Featured

Research

Consumer Journeys Needing Improvement, 2025

Article

How to incorporate three categories of AI into your XM efforts

Research

The State of Customer Experience Management, 2025

Article

Modernize leadership: Engage and empower

Article

Modernize leadership: Shifting 8 outdated management practices

Article

Modernize leadership: Detect and disseminate

Article

Realizing value from your XM efforts

Article

Four insights-driven action loops

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Five tips for using our XM maturity assessments

Article

Customer experience = success + effort + emotion

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10 customer experience mistakes to avoid

Article

Continuously manage experience management value with the Realize Competency

Research

Consumer satisfaction and loyalty, 2026

Article

Build four action loops to respond to insights

Article

2026 global consumer experience trends revealed