XM Institute

The ideas shaping the future of
Experience Management.

Original research and expert perspectives that challenge conventional thinking,
show how experiences affect business performance, and help leaders put new ideas into practice.

XM Data and AI
eBook

Experience is the future of business

Article

$3 Trillion is at risk due to bad customer experiences in 2026

eBook

2026 Global Employee Experience Trends

Article

How building social capital transforms healthcare

Article

Leading a multi-year transformation

Article

Modernize leadership: Observe and improve

Article

Modernize leadership: Learn and adjust

Article

Modernize leadership: Engage and empower

Article

Modernize leadership: Shifting 8 outdated management practices

Article

Modernize leadership: Detect and disseminate

Article

Realizing value from your XM efforts

Article

Four insights-driven action loops

Article

Five tips for using our XM maturity assessments

Article

Customer experience = success + effort + emotion

Article

10 customer experience mistakes to avoid

Article

Continuously manage experience management value with the Realize Competency