Experience Management starts at XM Institute

XM Institute is your trusted source for building and advancing best-in-class customer and employee experience management programs to modernize experiences. Our mission is to empower you with research, best practices, thought leadership and skills to deliver strategic and economic value to your organization and lead the future of Experience Management.

Featured

Research

Consumer Journeys Needing Improvement, 2025

Article

How to incorporate three categories of AI into your XM efforts

Research

The State of Customer Experience Management, 2025

Article

Understanding human behavior

Tool

Insight Tracking Tools

Article

Closing the experience gap with journey metrics

Article

Nurturing an XM-Centric Culture

Research

The state of B2B Customer Experience management, 2025

Article

How to incorporate three categories of AI into your XM efforts

Research

Consumer Journeys Needing Improvement, 2025

Research

The State of Customer Experience Management, 2025

Article

Understanding the XM landscape

Article

The state of CX in the retail banking industry

Ebook

Humanizing customer experience

Ebook

25 Tips for tapping into customer emotions