Experience Management starts at XM Institute

XM Institute is your trusted source for building and advancing best-in-class customer and employee experience management programs to modernize experiences. Our mission is to empower you with research, best practices, thought leadership and skills to deliver strategic and economic value to your organization and lead the future of Experience Management.

Featured

Research

Consumer Journeys Needing Improvement, 2025

Article

How to incorporate three categories of AI into your XM efforts

Research

The State of Customer Experience Management, 2025

Ebook

25 Tips for becoming a more purposeful leader

Research

Customer-Infused process improvement

Research

Effectively combining CX and EX (by Walker)

Research

A CX leader's guide to integrating X- & O- Data

Research

Best practices for designing survey questions

Research

Best practices across the Disrupt Competency

Article

Customer and Employee Trust Indices, 2025

Article

The State of Customer Experience Across Federal and State Government Services

Research

Consumer journeys needing improvement across 22 industries, 2022

Research

The state of the XM profession, 2023

Research

The state of customer experience management, 2024

Research

The state of customer experience management, 2023