Experience Management starts at XM Institute

XM Institute is your trusted source for building and advancing best-in-class customer and employee experience management programs to modernize experiences. Our mission is to empower you with research, best practices, thought leadership and skills to deliver strategic and economic value to your organization and lead the future of Experience Management.

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Research

Consumer Journeys Needing Improvement, 2025

Article

How to incorporate three categories of AI into your XM efforts

Research

The State of Customer Experience Management, 2025

Research

The state of customer experience management, 2022

Research

The State of B2B CX Management, 2023

Research

The six laws of Experience Management

Research

The shift to customer journey insights

Research

The secret to B2B2C customer experience success

Research

Maximizing value from customer journey mapping

Research

Next-level CX for B2B companies (by Walker)

Research

ROI of customer experience, 2024

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ROI of customer experience, 2023

Research

How success, effort, and emotion affect customer loyalty, 2022

Research

Consumer and employee attitudes toward AI

Research

Bad experiences across 20 industries, 2025