Best practices across the Disrupt Competency

While an organization may be able to create perfectly satisfactory experiences just by capturing and responding to explicit feedback, it won’t be capable of creating the type of innovative, engaging experiences that earn people’s long-term loyalty and set it apart from competitors. That’s why the Disrupt Competency is so essential to organizations’ Experience Management (XM) efforts – it allows brands to identify and create experiences that differentiate their organization.