Best practices for designing survey questions

To do Experience Management (XM) well, organizations need to understand the expectations, perceptions, attitudes, and needs of the people who interact with them. Organizations usually capture this data – called experience data (X-data) – through surveys. However, the quality of this data is only as good as the survey which captured it. To help XM professionals write surveys that generate meaningful and valid insights, XM Institute has identified five categories they need to consider within the field of Survey Methodology.