Experience Management starts at XM Institute

XM Institute is your trusted source for building and advancing best-in-class customer and employee experience management programs to modernize experiences. Our mission is to empower you with research, best practices, thought leadership and skills to deliver strategic and economic value to your organization and lead the future of Experience Management.

Featured

Research

Consumer Journeys Needing Improvement, 2025

Article

How to incorporate three categories of AI into your XM efforts

Research

The State of Customer Experience Management, 2025

Ebook

Worksheet: Prioritize improvements across CX skills and actions

Ebook

Worksheet: Prioritize your CX projects

Ebook

Worksheet: Identify strengths and gaps in your CX metrics program

Research

Operationalizing XM

Research

Introducing journey-centric Experience Management

Ebook

Worksheet: Evaluate experiences with a SLICE-B experience review

Ebook

Worksheet: Evaluate current and potential use cases to expand XM

Ebook

Worksheet: Design experiences for human heuristics and biases

Ebook

Template: Demonstrate XM Value through a Value Chain Framework

Ebook

Template: Create an XM persona document

Ebook

Worksheet: Assess your purposeful leadership activities

Ebook

Maturity assessment: XM-Centric culture