XM Institute
The ideas shaping the future of
The ideas shaping the future of
Experience Management.
Original research and expert perspectives that challenge conventional thinking,
show how experiences affect business performance, and help leaders put new ideas into practice.
Research
Bad experiences across 20 industries, 2025
Research
Areas for customer experience improvements
Research
Global executive study: the state of Experience Management
Ebook
Worksheet: Map XM stakeholders
Ebook
Worksheet: Identify strengths and gaps in your XM communications plan
Ebook
Worksheet: Identify strengths and gaps in your strategy for XM change
Ebook
Worksheet: Assess your employee-engaging leadership behaviors
Ebook
Worksheet: Identify strengths and gaps in your brand promises
Ebook
Worksheet: Prioritize your EX projects
Ebook
Worksheet: Prioritize improvements across EX skills and actions
Ebook
Worksheet: Identify strengths and gaps in your EX metrics program
Ebook