XM Institute

The ideas shaping the future of
Experience Management.

Original research and expert perspectives that challenge conventional thinking,
show how experiences affect business performance, and help leaders put new ideas into practice.

XM Data and AI
eBook

Experience is the future of business

Article

$3 Trillion is at risk due to bad customer experiences in 2026

eBook

2026 Global Employee Experience Trends

Article

How building social capital transforms healthcare

Ebook

Worksheet: Translate verbatims into action

Ebook

Worksheet: Prioritize improvements across CX skills and actions

Ebook

Worksheet: Prioritize your CX projects

Ebook

Worksheet: Identify strengths and gaps in your CX metrics program

Research

Operationalizing XM

Research

Introducing journey-centric Experience Management

Ebook

Worksheet: Evaluate experiences with a SLICE-B experience review

Ebook

Worksheet: Evaluate current and potential use cases to expand XM

Ebook

Worksheet: Design experiences for human heuristics and biases

Ebook

Template: Demonstrate XM Value through a Value Chain Framework

Ebook

Template: Create an XM persona document

Ebook

Worksheet: Assess your purposeful leadership activities