Experience Management starts at XM Institute

XM Institute is your trusted source for building and advancing best-in-class customer and employee experience management programs to modernize experiences. Our mission is to empower you with research, best practices, thought leadership and skills to deliver strategic and economic value to your organization and lead the future of Experience Management.

Featured

Research

Consumer Journeys Needing Improvement, 2025

Article

How to incorporate three categories of AI into your XM efforts

Research

The State of Customer Experience Management, 2025

Ebook

Maturity assessment: XM competencies

Ebook

Maturity assessment: Executive ambition

Research

Experience Management handbook

Ebook

Worksheet: Identify strengths and gaps in your Employee Engagement activities

Research

Employee experience trends 2025 | EMEA research report

Research

Employee experience trends 2025 | APJ research report

Research

Employee experience trends 2025 | Americas research report

Research

Employee experience trends 2024 | Europe, Middle East, and Africa research report

Research

The federated customer experience model

Research

Renovating your voice of the customer program

Research

Employee experience trends 2024 | Asia-Pacific & Japan research report

Research

The humanized digital experience ratings