Worksheet: Prioritize improvements across CX skills and actions

Organizations embrace the discipline of Experience Management (XM) by mastering 6 XM Competencies and 20 XM Skills. The XM Skills come to life in an organization through a set of XM actions. While some of these actions are common across all XM domains, some of them are specific to different areas, such as customer experience, employee experience, brand experience, and product experience. 

The universe of potential actions for each XM Skill is large, however there are some fundamental actions that are indicative of a well-functioning XM program.