XM Institute

The ideas shaping the future of
Experience Management.

Original research and expert perspectives that challenge conventional thinking,
show how experiences affect business performance, and help leaders put new ideas into practice.

XM Data and AI
eBook

Experience is the future of business

Article

$3 Trillion is at risk due to bad customer experiences in 2026

eBook

2026 Global Employee Experience Trends

Article

How building social capital transforms healthcare

Research

The humanized digital experience ratings

Research

The Global State of EX Management Programs, 2021

Article

NPS Approaches Pre-Covid Rates

Research

Propelling experience design across an organization

Research

Making AI customer-centric

Research

Introducing employee-engaging transformation

Research

ROI of customer experience, 2022

Research

Employee experience trends 2024 | Americas research report

Research

Economics of NPS, 2024

Research

Employee experience trends 2022 | Europe, Middle East, and Africa research report

Research

Economics of NPS, 2023

Research

Economics of NPS, 2022