Experience Management starts at XM Institute

XM Institute is your trusted source for building and advancing best-in-class customer and employee experience management programs to modernize experiences. Our mission is to empower you with research, best practices, thought leadership and skills to deliver strategic and economic value to your organization and lead the future of Experience Management.

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Research

Consumer Journeys Needing Improvement, 2025

Article

How to incorporate three categories of AI into your XM efforts

Research

The State of Customer Experience Management, 2025

Research

HR executives and XM

Research

Infusing culture throughout the new employee journey

Ebook

15 Tips for engaging employees

Research

Creating and sustaining a customer-centric culture

Research

Capturing insights from online customer communities

Research

Employee experience trends 2022 | Asia-Pacific research report

Research

Employee experience trends 2022 | Americas research report

Research

How consumers choose which company to buy from

Research

Lessons in CX excellence 2018

Research

Consumer satisfaction and loyalty

Research

Measuring the impact of digital experiences

Research

Best practices across the Activate Competency