Experience Management starts at XM Institute

XM Institute is your trusted source for building and advancing best-in-class customer and employee experience management programs to modernize experiences. Our mission is to empower you with research, best practices, thought leadership and skills to deliver strategic and economic value to your organization and lead the future of Experience Management.

Featured

Research

Consumer Journeys Needing Improvement, 2025

Article

How to incorporate three categories of AI into your XM efforts

Research

The State of Customer Experience Management, 2025

Ebook

Worksheet: Evaluate the suitability of AI for HR tasks

Research

Consumer channel preferences, 2022

Research

Consumer desire for better customer experience

Ebook

Maturity assesment competency - Employee Experience

Research

B2B Customer experience best practices

Research

What happens after a bad experience, 2024

Research

Engaging a tethered workforce

Research

Unlocking customer insights from contact centers

Research

Activating middle managers to drive CX change

Ebook

Maturity assessment: competency

Research

Translating brand promises into employee behaviors

Research

Calibrating NPS across 18 countries