Experience Management starts at XM Institute

XM Institute is your trusted source for building and advancing best-in-class customer and employee experience management programs to modernize experiences. Our mission is to empower you with research, best practices, thought leadership and skills to deliver strategic and economic value to your organization and lead the future of Experience Management.

Featured

Research

Consumer Journeys Needing Improvement, 2025

Article

How to incorporate three categories of AI into your XM efforts

Research

The State of Customer Experience Management, 2025

Research

State of the contact center experience

Research

Consumer channel preferences, 2024

Research

Consumer journeys needing improvement across 22 industries, 2023

Research

Emotion-infused experience design

Research

Three shifts for employee experience success

Research

Global consumer loyalty index

Ebook

The XM Diffusion Cycle

Research

Activating executive commitment

Ebook

Worksheet: Identify strengths and gaps in the responsibilities of your CX core team

Article

Introducing 2025, The Year of Connection

Article

The three core functions of a CX Center of Excellence

Article

How to develop a business case for XM investments